How to Become a Juicy Couture Retailer
If you own a successful clothing shop and want to add Juicy Couture to your product mix, you couldn't pick a hotter brand. Founded in 1994 by Gela Nash and Pamela Skaist-Levy, Juicy Couture has become one of the trendiest companies on the fashion scene, marketing everything from handbags to a wildly popular signature charm bracelet. Juicy Couture now designs for men and children, so if you love fashion, you're ready to do whatever it takes to get JC on your racks.
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Instructions
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Establish yourself as a preeminent retail shop carrying name brands that appeal to a variety of customers, especially young men and women who typically shop for trendy new looks. Make certain the designers your store sells are on a par with the Juicy Couture brand, not mass-produced clothing sold to big box stores and discounters.
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Develop a strong financial history and marketing presence in your geographic area. Prepare to offer profit and loss statements and other financial records to prove your store is a successful, high-end retail boutique that carries big-name fashion collections, as Juicy Couture lists it's strongest competitors as the Tommy Hilfiger Corporation, Polo Ralph Lauren Corporation, Sean John Clothing, Inc. and Calvin Klein, Inc.
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Write a proposal for adding the Juicy Couture line to your store's marketing mix. Include a competitor analysis, long-range financial projections, goals and sales history. Contact the Liz Claiborne, Inc., owner of the Juicy Couture brand since 2003, to find out if your store meets the criteria for shops that want to carry the Juicy Couture line.
Liz Claiborne
1441 Broadway
New York, N.Y. 10018.
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Anticipate roadblocks. Check to see if there's already a Juicy Couture boutique in your city as owned and operated JCs bring in the highest profit margins. Corporate decision-makers aren't wild about too many mainstream stores carrying the brand, as marketers would prefer to make sure the line has a certain amount of exclusivity.
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Keep abreast of Juicy Couture brand news, moves, line extensions and expansions as you negotiate with Claiborne to sell the line. Show an interest in the corporation to endear yourself to the people you're trying to impress. Enter into a contract with the corporation once you’re deemed a good risk, and you’ll quickly find out why, despite economic ups and downs, this clothing company has captured the imagination and dollars of picky shoppers for whom fashion is everything.
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References
Resources
- Photo Credit sexy woman in couture dress image by MAXFX from Fotolia.com
