How to Write a Press Brief About Products

Press briefs are important for news outlets

A press brief is used by a company or a person trying to promote a product or service. These briefs are sent to media outlets to be published or they may serve as the basis for a news story on the product. It is important to make a brief detailed, yet concise. It cannot be boring, but it should get into the important aspects of the product or service. A press brief may be just the thing that makes your product a success.

Instructions

1. Write your release like a news story. Do not bury the lead. Indicate the most interesting, exciting or noteworthy aspect of your product in the first sentence.

2. Explain what your product is, what it does and why it is different from any other in the first two sentences. Be clear about these points. While there may not be a who, what, why, where and how, make sure that all of the essential information is covered quickly.

3. Write the release in third-person. Never use "I" or "we" as these terms are not used in professional writing for this format.

4. Exclude promotional material and do not sound like you are simply trying to sell a product. News outlets are not trying to help you sell, but they are trying to give readers or viewers information that is important to the readers, says Publicity Insider.

5. Use quotes from reliable or knowledgeable sources.

6. Back up any quotes or information claimed in the first paragraph later in the press release. Do not make claims that can not be verified. Use quotes from professionals or use statistics to represent any claim that you make for the product's use or effectiveness.

7. Keep the release as short as possible. While it is not possible to keep all releases to a paragraph, it should not exceed much more than a page and a half.

References

• Publicity Insider: Writing a Press Release