You work hard to attract customers to your local business and you realize that online advertising is an important part of your marketing portfolio. The major search engines, including Google, Yahoo! and Bing, provide local business listings that display information about your business to local searchers. Sometimes those listings are incomplete or inaccurate and it's possible that your business name, address, phone number or description contain errors. The search engines realize that local information frequently changes and they make it easy to update or change your business listing or report new information about another business when you notice an error or omission.
Examine the Full Listing
Check the business listing with Google Local. Go to local.google.com, type the business name and zip code into the Google search box and click "Search Maps". Click the business name in the search results to open a full business listing. Review all the details that are given about the business.
Click "Edit this place" in the blue bar above the business listing if you are not the business owner. Edit the name, phone number, website, categories and address. If you are the business owner, click on "Business owner?" in the blue bar, then chose to edit the business information or suspend the listing. Google will send a personal identification number and activation instructions to your business address that allow you to edit the listing any time you wish. Once you verify ownership of a business, you maintain total control over the listing and can prevent community edits.
Review the business information on file with Yahoo! at local.yahoo.com. Enter the name the business and the city or zip code and click "Search Local". Click the business name to open a full page with information specific to the business. Look over the information and make note of any errors.
Click the "Add info" link next to the review tabs and chose whether you are the owner or an employee, or a customer. If you claim ownership or are an employee making changes at the request of the owner, you will be asked to log into your Yahoo! account or create a new account. Yahoo!'s also conducts a verification process to ensure that you are the actual business owner. Once you verify business ownership you can prevent community edits to your listing. If you are not the business owner and the owner has not yet claimed the business listing, you have the ability to make limited edits to the business name, address, phone number and website URL.
Search for the local business listing at local.bing.com. Enter the name and zip code into the search box and click on the magnifying glass. Click the business name in the search results and review the details on the next page.
Locate the "Update this listing" section in the bottom right corner of the page and click "Report incorrect information" if you are not the business owner. As a non-owner, you can report problems, submit compliments, request new features or voice concerns regarding privacy. Select "Change your business listing" if you are the owner or owner's authorized employee. As the business owner, you will be required to sign in with your existing Windows Live ID or create a new one. The Bing verification process protects your listing against unwanted changes and gives you total control over the listing details.