Advertising a Home-Based Hair Cutting Business
Like any other home-based business, cutting hair requires regular advertising. Because you will be working in a residential area and not a commercial strip, you won't have the exposure and opportunity for walk-ins that other salons and barbers do. This means you'll need fresh, creative ideas on how to spread the word about your business. And even when your appointment book is chock-full, you'll need to keep promoting yourself in order to replace any customers you lose.
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Instructions
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Use flyers to offer discount haircuts. The flyers should include your business's name and phone number, a catchy graphic or picture, and special promotional offers such as family discounts, half-off haircuts or even free haircuts after a preset number of paid ones. You can make simple flyers at home using your home computer and a word-processing program. Because the flyers will attract strangers to your home, place them only in locations from which you'd like to draw your clientele.
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Advertise in the beauty section of local magazines, newspapers, and coupon booklets. Many areas have monthly periodicals consisting primarily of advertising from local businesses. Purchase space and offer a different hair-cutting promotion each month.
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Create a website for around-the-clock advertising. In addition to your business hours and contact information, make sure it outlines the types of haircuts you do, any discounts that you are offering, and the payments you accept. Include detailed directions to your home, since website visitors may be unfamiliar with the area. Sites such as Salon Builder can help you build a low-cost website using customizable templates designed for beauty salons. (See Resources.)
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Give your family and friends free haircuts in exchange for spreading the word about your business. After each free haircut, give the recipient 10 of your business cards and ask her to hand out a card to anyone who praises her hair.
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Spread the word among your neighbors. Let them know that you are cutting hair from your home and offer to give them special “neighbor” discounts. Use this as an opportunity to get to know your neighborhood. Consider knocking on doors to introduce yourself if you haven't met your neighbors in the past.
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Place a tasteful sign in front of your house. Determine which government agency enforces the zoning laws for home-based businesses in your area, then confirm that the laws allow you to place a sign on your property. If signage is allowed, check for any restrictions on size or placement. Include your business name and phone number on your sign.
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Tips & Warnings
To legally cut hair from home, you must ensure that your home is zoned for business and that you obtain the appropriate business licenses per the laws of your city, county, and state.
References
Resources
- Photo Credit hair cut image by MLProject from Fotolia.com
