A business mission statement is a key component to developing a business and ensuring it continues to progress in a direction aligned with your original goals. The mission statement is brief and powerful, enough to energize stakeholders and employees while telling the world exactly what the business is about and how it will advance. Through careful thought and phrasing, your business's mission statement will keep your values in sight and serve as a potent reminder of its purpose.
Things You'll Need
- Internet access
Determine why you are in business. Ask yourself critical questions about your overall purposes and goals, what customers you serve, and how your particular enterprise will be unique to the market. Write these answers down for raw material of your mission statement.
Read the mission statements of companies similar to your own, as well as businesses that you admire. Compare their statements with their performance, and pick out points that you can emulate or even improve upon.
Keep your mission statement short. According to Entrepreneur, a mission statement is typically more than one sentence bur rarely exceeds a page. An ideal length is three to four sentences.
Use inspiring language. A mission statement should convey excitement, passion, and a focus of purpose. Use a thesaurus to find the best words possible to communicate your ideas.
Ask for feedback. Ideally, writing a mission statement will be a group project among the leaders of your business organization. If you are working alone however, do not hesitate to ask the honest opinion of associates who understand your business and will offer constructive criticism to improve your statement.