How to Write a Business Mission Statement

A mission statement is brief and powerful.
A mission statement is brief and powerful. (Image: writing image by Alison Bowden from <a href=''></a>)

A business mission statement is a key component to developing a business and ensuring it continues to progress in a direction aligned with your original goals. The mission statement is brief and powerful, enough to energize stakeholders and employees while telling the world exactly what the business is about and how it will advance. Through careful thought and phrasing, your business's mission statement will keep your values in sight and serve as a potent reminder of its purpose.

Things You'll Need

  • Internet access
  • Thesaurus

Determine why you are in business. Ask yourself critical questions about your overall purposes and goals, what customers you serve, and how your particular enterprise will be unique to the market. Write these answers down for raw material of your mission statement.

What led you to start a business?
What led you to start a business? (Image: jeune homme en portrait se posant une question image by arkna from <a href=''></a>)

Read the mission statements of companies similar to your own, as well as businesses that you admire. Compare their statements with their performance, and pick out points that you can emulate or even improve upon.

Find business models you aspire to.
Find business models you aspire to. (Image: doing research image by Leticia Wilson from <a href=''></a>)

Keep your mission statement short. According to Entrepreneur, a mission statement is typically more than one sentence bur rarely exceeds a page. An ideal length is three to four sentences.

Your mission statement should get straight to the point.
Your mission statement should get straight to the point. (Image: Businesswoman At Desk image by Monika 3 Steps Ahead from <a href=''></a>)

Use inspiring language. A mission statement should convey excitement, passion, and a focus of purpose. Use a thesaurus to find the best words possible to communicate your ideas.

Would employees be proud to work for your mission?
Would employees be proud to work for your mission? (Image: moving group of people image by Pavel Losevsky from <a href=''></a>)

Ask for feedback. Ideally, writing a mission statement will be a group project among the leaders of your business organization. If you are working alone however, do not hesitate to ask the honest opinion of associates who understand your business and will offer constructive criticism to improve your statement.

Ask colleagues for advice.
Ask colleagues for advice. (Image: A businessman an businesswoman having a conversation image by sumos from <a href=''></a>)

Tips & Warnings

  • Be prepared to set aside enough time to fully develop your mission statement, an entire day if necessary. Your mission statement will undergo several revisions as you continue to draft it. That is a normal part of the process. Include every idea for the statement you come up with, especially when working with a group. Save old ideas, they may fit into the statement as it continues to develop.
  • Rushing through this process can leave you with an incomplete mission statement. That will lead to a fractured business vision at a later date. Avoid isolating yourself through the creative process. You want a mission statement that can stand up to the criticism of others.

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