How to Design a Flyer That Gets Attention

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A successful flyer incorporates color and graphics.
A successful flyer incorporates color and graphics. (Image: pet image by petar Ishmeriev from <a href='http://www.fotolia.com'>Fotolia.com</a>)

The use of flyers to advertise events, businesses and political philosophies has been around since before the invention of the printing press. People expressed their opinions on paper which was distributed by hand. With the advent of today’s desktop publishing software and color printers, making flyers is easier than ever. Get the most out of your flyers by using catchy design elements including flashy colors, cool logos and eye-catching fonts.

Things You'll Need

  • Desktop publishing software
  • Color Printer
  • Color logo digital file
  • Font selection
  • Graphics
  • Novelty shaped paper
  • Color paper
  • Scrapbook embellishments

Choose your paper. If the flyers will have color ink, white paper is sufficient. But if you're printing flyers in black ink, use brightly colored paper. Relate your paper color to your business. For example, if it's a lawn care business, choose green paper. Choose a color that best represents the information you're conveying.

Colored paper is an economic choice if printing in black and white ink.
Colored paper is an economic choice if printing in black and white ink. (Image: paper image by AGphotographer from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Use a full color logo at the top right hand corner or bottom center of your flyer. Add specific information such as your address and phone number in a small font along the bottom of the flyer.

Logos are easy to make and create powerful recognition of your "brand."
Logos are easy to make and create powerful recognition of your "brand." (Image: logo image by goccedicolore.it from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Know your target group and tailor your flyer to their interests. For example, if you're selling to senior citizens, use a larger font and vintage images to attract attention. Younger target groups will appreciate an edgier font and more relevant, contemporary photos or images.

Focus on your target population to make the most of your flyer dollars.
Focus on your target population to make the most of your flyer dollars. (Image: elderly couple image by Peter Baxter from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Select a headline font that is eye-catching. Although you want the bulk of your text to be a simple font that's easily read such as Comic Sans, your headline can be a bit more dramatic depending on the message.

Clear, readable text is vitally important on a flyer.
Clear, readable text is vitally important on a flyer. (Image: spike font image by Adrian Hillman from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Create visual borders with art and text. Place a narrow, full color border along the left edge of the flyer to separate it from other nearby flyers. The border on your flyer will help it stand out.

An exciting border can make a flyer extra special.
An exciting border can make a flyer extra special. (Image: border image by Stepanov from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Place a noticeable banner along the bottom third of your flyer to promote a sale or special event. Use color in the banner or “headline” and then a clear black font for the details.

Color banners draw attention.
Color banners draw attention. (Image: savings banner image by tomdesigner from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Use a novelty shape for your flyer paper. Especially useful for small-lot flyers, when you use paper shaped like a jukebox to advertise a band, for example, or a baby bottle to advertise baby-sitting services–you immediately gain attention.

Edges can be cut by hand or you can purchase pre-cut printer paper.
Edges can be cut by hand or you can purchase pre-cut printer paper. (Image: scissors cutting a paper image by Oleg Guryanov from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Tips & Warnings

  • Increase your font collection by downloading free fonts Online. You can find many specialty font sets and can make your flyer stand out by using a special font.
  • Use color paper if you can&rsquo;t print in color. When you do, your flyer gets more attention.
  • Add related scrapbook embellishments if you&#039;re making less than 15 flyers. For example, a grass cutting business flyer will get more attention with a small pair of hedge clippers attached to it than one without.
  • Don&rsquo;t run out of ink when printing your flyers at home. Always check ink levels before you start printing and have refills available.

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