How to Obtain Mortgage Leads
If you are in the mortgage business, you understand the value of a good batch of leads. Whether or not you pay for them, sourcing valuable leads will be the cornerstone of your business and/or your success. Without quality and freshly packaged leads, you will struggle to make commissions each month. Fortunately there are a number of sources from which to pull leads. You can rely on lead-generation companies, but you can also do your own research and find solid leads for free.
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Things You'll Need
- Property information (homes) Neighborhood information (streets, parks, schools)
Instructions
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Start Locally
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1
Start with your local community. Doing business locally will help spread your brand to your core customers. To tap this market of potential mortgage customers, you need to make connections with affiliated businesses. This means attending trade shows for realtors, making friends with local contractors and joining the local Chamber of Commerce.
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2
Bring your business card to all of the events listed in Step 1. The goal here is to general referral leads, not customers. These business people know the potential clients who need financing. For example, the contractor knows the homeowner who needs a construction loan to finance his renovations.
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3
Research local neighborhoods and target those with ideal characteristics for your loan programs. For example, you might specialize in jumbo mortgages. For those, you would locate the neighborhoods where property values are the highest. Find out street names, school names and, if possible, homeowner names.
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4
Visit the Registry of Deeds. Access the online database at the Registry. Start making searches for deeds. Mortgages, liens and deeds are all a matter of public record. Search for property addresses, names and mortgage companies. Pull up any document that hints at the property being a good lead. This includes a revolving mortgage agreement, IRS tax liens and public judgments (from creditors).
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5
Run all potential leads through the Do Not Call Registry prior to soliciting them. This is crucial. If the potential lead is on this list, you cannot solicit her. However, you still can send a solicitation letter through the mail.
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References
Resources
- Photo Credit sales manager checking the sales image by Peter Baxter from Fotolia.com
