How to Create Email Marketing

Email lists have replaced the traditional address book.

Email marketing is a form of direct marketing using electronic mail as a means of communicating with customers or clients or organization members. Marketing emails are used to send commercial, product or fund-raising messages to consumers. Email marketing is a tool that enhances the business-to-consumer relationship, helps to foster brand loyalty, acquires new customers and communicates new products or services to current customers. Email marketing campaigns can be tracked more effectively after the campaign is sent and are more cost effective than the traditional methods of sending advertising mail.

Things You'll Need

• Email address mailing list
• Email address
• Logo
• Images

Instructions

1. Create an account with an online email marketing service. Online email marketing companies range from very basic to more technical sites that require some programming knowledge to create email marketing campaigns. Online services often allow a free trial and the fees depend on the volume of emails sent and the number of email recipients.

2. Upload an existing contact email list or create an email list for the service. Most email marketing services will require a permission-based list to be complied. Permission-based email list require the recipients to opt-in and give the sender permission to contact them through previous business transactions or by sending out invitations.

3. Create an email using an already designed template or by uploading an existing file. Email marketing services allow users to create HTML emails by cutting and pasting into an already-designed email template. No technical skills are required and the email can be modified with fonts and colors to suit the announcement or message being sent.

4. Customize the email with company logos, colors and images. In addition to the template designs, email marketing services allow users to upload customized items and start from scratch in designing the email.

5. Preview the created email. Email marketing services allow users to edit the email before sending it out to recipients.

6. Schedule a time and date for the email marketing campaign to be sent. Emails can be sent immediately or a time and date in the future can be selected and the program will automatically send the email on the exact date and time.

7. Update the email marketing mailing list. After sending the email, error messages are received or recipients reply to the email to opt-out of receiving information on company products or services. Their email addresses should be removed immediately. Email marketing services update the information immediately, so users will not report spamming.

References

• Tech Target: What is Direct Email Marketing
• Constant Contact Email Marketing