How to Write a Great Newsletter
Publishing a print or electronic newsletter can be an effective way to communicate with customers or employees. You can announce new products, educate the reader about your company and provide a break in the reader’s work day. To make the most of your newsletter, write in an engaging, interesting style and include information that appeals to your audience.
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Instructions
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Develop a format and stick to it. Readers like consistency. Design an attractive banner and an easy-to-read layout. Create regular content sections like company announcements, industry news, recipes, jokes, an event calendar and more so that readers have something to look forward to in each issue. Publish on a regular, announced schedule so that readers know when to expect the next installment.
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Include only information that your readers want to know. If there’s something you want to tell them, write it in a way that will appeal to their interests. For example, if your newsletter is distributed to customers and you want to advertise a new product, it is better to say “Supergreat Co. has developed a new way to make your life easier” than “Supergreat Co. is proud to announce our newest product line.”
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Consider writing a “welcome new clients” section so that your customers (or your employees, if it is an internal newsletter) can see how you have expanded your client list. Always get approval from new clients before listing them as some may wish to remain unnamed.
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Consider writing an article series so that readers will anticipate the next piece of the story. For example, you might offer a series of profiles of key players within your company or the story of your corporate history in two parts (if it’s an interesting history).
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Keep the front page clean. Write a lead article on the front page of each issue and keep the sections on the following pages. This gives you a place to make your most important announcements and keeps your newsletter’s appearance uncluttered.
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Include information that is not self-promotional. Not all of the information in your newsletter should be about your company. Include short articles that appeal to your reader base. For example, a cleaning company might include an article about how to remove stains from carpet. A restaurant or grocery store might include a simple recipe that readers can try at home.
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References
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