How to Make the Trade Mark Symbol

Companies use trademarked properties to help consumers identify their brand.

The trademark symbol is a universal identifier consisting of the letters TM in superscript. The ™ symbol appears immediately after a word, phrase, slogan, name, symbol, device or design to indicate and distinguish a particular product or brand from others. The Nike name and phrase "Just Do It," and McDonald's golden arches are examples of trademarks that help audiences identify a product and brand. The ™ symbol acknowledges an unregistered trademark that is claimed but does not have any legal status. The symbol is used to warn potential infringers that the trademarked item has been claimed for branding purposes. The trademark symbol is easily made with any computer using a unicode command.

Instructions

Use the Unicode Command with a Desktop or Laptop with a Full Keypad

1. Place your cursor immediately following the word, phrase, image or design you want to trademark.

2. Hold down the "Alt" key and type 0153 on the number pad.

3. Release the Alt + 0153 command and press the space bar to leave a space after the trademark logo.

Use the Insert Function in Microsoft Word to Create the Trademark Symbol

1. Place your cursor immediately following the word, phrase, image or design you want to trademark.

2. Click the "Insert" tab and then click the drop-down arrow next to the word "Symbol" in the Symbols box.

3. In the Symbols box select "Superscripts and Subscripts" from the drop-down menu in the subset field.

4. Select the trademark symbol and click insert.

Create the Trademark Symbol with HTML Code

1. Place your cursor immediately following the word, phrase, image or design you want to trademark.

2. Enter the HTML command &0153; making sure to include the semicolon.

3. Preview your source code to ensure proper placement of the symbol.

Create the Trademark Symbol using a Mac Desktop or Laptop Computer

1. Place your cursor immediately following the word, phrase, image or design you want to trademark.

2. Hold the "Option" button and press the number "2."

3. Release the Option + 2 command and press the space bar to leave a space after the trademark logo.

Tips & Warnings

• Be sure that you are using the trademark symbol properly and not infringing the rights of another person, company or brand.

References

• International Trademark Association
• The Unicode Consortium
• Computing with Accents, Symbols, and Foreign Scripts: Accent Codes for the Macintosh