How to Increase Retail Store Sales
The secret to growing a successful a business is constant foot traffic. There are several methods to bring customers in to a retail store, but the tricky thing is getting them to purchase your merchandise or products. Providing incentives for returning customers or discounts to first-time customers can be an effective way to build an established clientele while revenues steadily increase.
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Instructions
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Advertise with your local newspaper or radio. Most community newspapers aim at establishing new clientele and often provide special rates for small businesses to advertise. Take advantage of their special holiday rates to make yourself visible to the community, while saving yourself money. Also consider advertising in local church or school bulletins and newsletters as a method of reaching a unique audience that may otherwise be difficult to approach. Mailing fliers to homes or placing them on vehicle windows may also be an effective form of attracting new customers.
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Hold a retail store sales event. Offer deals such as buy one item, get the other half off or holiday sales, like Presidents Day blowouts or Fourth of July sales event. Provide small discounts on certain merchandise each week, or on items labeled with a specific color. Strategically place these items around the store or at the very back of the shop, so that customers will be enticed to look at and purchase other items that may not be on sale.
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Market new products at reasonable or competitive prices, than other establishments in your industry. Create a store event to bring attention to your new products, by inviting a local radio station or mobile eatery and allowing customers to try the product. Provide friendly and informative customer service, to answer any questions or concerns customers may have. Allow customers to win prizes and create a friendly atmosphere, ensuring your customers return.
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Provide shopper incentives, like a card that can be redeemed for a free or discounted item, after the purchase of five or six items. Doing so will help build good customer relations and encourage customers to return in the future. Creating a point system can also help increase sales. Reward your customers for frequent purchases made with tickets to a local show, sports event or a dinner for two.
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Donate supplies to local schools or charities in your community. Submit a press release to local media outlets, detailing the day's event, the recipients and who will donate the supplies. This is a free form of advertisement, as media outlets may share the story with the community. Becoming a sponsor of a local sports team or organization is also a useful method to bring attention to your business and attract new clientele.
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Tips & Warnings
Attend community events and distribute fliers.
Create attractive store window displays.
References
Resources
- Photo Credit sale sign image by hazel proudlove from Fotolia.com
