How to Start a Webpage for My Hair Salon Business

Display your hairstyling expertise on your salon website.

Trying to attract new customers to a hair salon takes much effort, as some people feel uncomfortable trying new hair stylists. A hair salon business website must give visitors a sense of confidence in order to build up a customer base. Your website should portray your sense of style and salon atmosphere, as well as give testimonials from satisfied customers.

Things You'll Need

• Hair salon photographs

Instructions

1. Create a hair salon homepage that displays professional photographs of satisfied customers with new haircuts. You can use a single large photo or a combination of several photographs. If you cater to the general public, choose popular hairstyles to display prominently. Avoid hairstyles on the homepage that cater to a particular crowd and may not be appropriate to the general public. If your hair salon caters to a particular niche, choose photographs accordingly. For example, if you primarily cut children's hair, display children's haircuts on the homepage.

   Include a brief description of your hair salon including how long you have been in business, names of key hairstylists, hairstyling specialties and location.

2. Create individual web pages for each individual hairstyle type. For example, create a webpage for teenage hairstyles, trendy hairstyles, long hairstyles, short hairstyles and curly hairstyles. For each page, include several photographs and a paragraph giving style description, options and techniques.

3. Design a detailed "about us" page. Give a history of how your salon started. Tell about any celebrities that you have styled. Explain how your salon works to ensure customer satisfaction.

4. Create a profiles page listing name, qualifications and specialties of each hairstylist. Display a photograph alongside each stylist's profile.

5. Create a customer photograph page. Ask customers after a haircut if they would like their photo uploaded onto your website. If a customer agrees, add her photograph to the customer photo webpage. Under each photo, include a brief testimonial from the customer. Update the page often to include only recent photographs. Use this page to attract new business as customers will want to tell their friends to visit your website in order to show off their picture.

6. Create a "Contact Us" page that explains how to make hairstyle appointments. Include the salon phone number and email address. Add the salon address along with a map and directions.

Tips & Warnings

• Always ask parents first before displaying children's photos on your website.

References

• Entrepreneur: Creating a Website for Your Service Business
• Internet Business Mastermind: 1.5 Billion Customers Waiting For You
• Salon Web: Hair Salons Internet

Resources

• Bureau of Labor Statistics: Barbers, Cosmetologists, and Other Personal Appearance Workers
• Hair Dressers Journal Interactive: How to Run a Hair Salon Business