Why Use Siebel?

Corporate marketing

The reality for business executives is that we live in a fiercely competitive environment, with a highly reactive stock market and the knowledge that business never sleeps. With a few mouse clicks our customers can research the competition and jump ship. Replacing them is a thousand times more expensive than retaining them with appropriate service levels would have been. Enter Oracle's Siebel platform, the world's most popular customer-relationship management (CRM) tool (per Forrester Research).

Things You'll Need

• Siebel platform

Instructions

Using Siebel Platforms

1. 

   Be a visionary.

   Build a case for support, incorporating these facts and case studies if your company does not already have a Siebel platform: 1) Siebel systems are sophisticated, comprehensive and highly automated platforms specifically tailored to meet the needs of 20 diverse industries; 2) Siebel is used by the likes of 3M, Google and U.S. Bank; 3) Verizon credits Siebel with helping them to attain the lowest attrition rate in the industry; 4) Equifax boasts a 10-month return on investment of 392% when they implemented Siebel; 5) Siebel's suite of tools includes email marketing, analytics, web marketing, event management, loyalty management, campaign management and resource management.

2. 

   Email marketing

   Cash in on the cost effectiveness of email marketing. Siebel's email tools are permission based, CAN-SPAM compliant, integrated across customer touch-points, personalized and trackable in real time for instant analytics. They are also easily customized and automated to accommodate event-triggered campaigns.

3. 

   Data analysis

   Improve the effectiveness of your marketing efforts with current campaign analysis. This level of reporting allows you to gain insights into your customers' buying triggers and preferences. Armed with these data-driven insights, create individualized or preapproved offers with the confidence of knowing your customer's needs and wishes.

4. 

   Profitability

   Utilize these data internally as well. Create control groups to isolate and test various marketing segments and approaches. Learn where to concentrate your efforts by assessing profitability and lifetime value on a product-by-product basis.

5. 

   Meet and greet

   Reach out to potential customers by conducting trade shows, seminars and product demonstrations. Siebel event-management tools help you to plan, analyze results and automatically funnel leads to appropriate staff.

6. 

   Automation

   Design automated processes to reward loyal customers. Your response may be as simple as a thank-you letter or a coupon for a free cup of coffee or as elaborate as granting points redeemable for a plane ticket or other merchandise. Rewarding loyalty and showing appreciation to your customers is imperative.

7. 

   Command central

   Set up a command center to coordinate who is talking to your customer, through what channel, about what and when. No customer wants to receive a letter notifying her of a decreased credit line, an email promoting student loans, and a phone call offering a preapproved auto loan in the same week (and no staff member wants to be on the other end of that phone line)! Siebel's campaign-management tools help to get everyone on the same page, working together, for the benefit of the customer.

8. 

   Empower Customers

   Empower customers and slash costs with self-service tools. Resource-management tools have the ability to automate any number of processes, allowing customers to update addresses, track orders, change communication preferences, view statements and pay bills.

References

• Oracle
• Cost Savings