How to Design & Print Postcards on a PC
Use postcards for direct mail marketing, appointment reminders, invitations, thank-you notes and other business messages. Postcards cost less to print and mail than a business letter, so it is an economical business tool. Keep your message simple and clear, using a friendly tone. Always get to the point quickly. Use the postcard to drive traffic to your website. Use first class mail and a Tuesday delivery, targeting current and previous customers.
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Instructions
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Buy postcards that are two to a sheet. Use these for mass mailings. Postcards come in two different sizes: 4 by 6 inches and 4¼ by 5½ inches.
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Open a postcard template in your word processor. Insert the business logo and contact information in the upper left corner of the postcard. Type the message using a 10- or 12-point font size.
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Create mass mailings or direct mail marketing with the word processor's mail merge program. Download address information from another software program or open a spreadsheet and enter the names and addresses. Add the mail merge fields to the postcard template. Merge the postcard template with the names and addresses.
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Print a test postcard on blank printer paper. Check the image size and alignment, wording and make any needed adjustments, then print again. When finished making the changes, print the postcards.
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Tips & Warnings
Use a software template to layout the graphics and add text. Your PC has a word processor program or greeting card software with built-in templates. Customizing a postcard with your computer takes less than five minutes.
Postcard templates work the same way as label templates.
Create postcards for the holidays with sales, coupons and bonus offers.
Buy more postcards than you need in case of a printing problem.
References
- Photo Credit Man Using Laptop at Home image by evillager from Fotolia.com
