How to Recruit Great Health Care Professionals

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Health care professionals need to feel as though they have job security.
Health care professionals need to feel as though they have job security. (Image: be back soon image by Keith Frith from Fotolia.com)

Recruiting top health care professionals takes powers of persuasion, both in person and in writing. It also requires research into the health care profession to learn about prevailing national salary statistics and how to use them as an incentive in recruiting. To recruit top professionals, you also need to offer them a package of benefits and perks, along with potential for real personal and professional growth.

Things You'll Need

  • Research on the health care industry
  • Job board listing(s)
  • Clearly defined job description

Research the health care profession. Use Salary.com to find average professional salaries. Determine which groups are targeted for recruitment and where they're going, as well as the strategies others use to entice physicians and others. Refer to employment case studies to see real-life scenarios from the HR Resource Center (Code Of Practice For The International Recruitment Of Healthcare Professionals). For more information, see the reference at the end of this article.

Focus on recruitment strategies for each health care profession. For example, plan a benefits package for nurses, doctors and others you want to recruit. List the pros of working for your organizations, e.g., signing bonuses, housing assistance, tuition reimbursement. Include information about recreation that would interest prospective employees. An alternative idea is to outsource the process to an employment agency, like Trustaff. For other options, look online or in the Yellow Pages under "health care employment agencies."

Hold a job fair for health care professionals. Hold it at a venue, e.g., a hotel, where health care professionals can share the enthusiasm about your organization. They can be your best argument that you have a cohesive team environment on the job. Emphasize job security and satisfaction by showing off your low turnover rate. Be sure to include data from the Bureau of Labor Statistics to support earning potential.

Advertise the job fair online on job boards, like Craigslist. Create a great job description that gives real insight in the position. Include daily job tasks, brief company history/mission, location and compensation. To find examples, refer to Trustaff in the resource section. Consider recruitment strategies that others use. For instance, the Recruitment and Retention of Health Care Providers in Underserved Communities in Texas is a good guide for recruiting professionals to work in rural and other areas.

Screen applicants and choose based on experience. You can also recruit health care professionals from around the country. College or university instructors can help you here by providing referrals.

Tips & Warnings

  • Recruiters may find it better to focus on registered nurses due to current and projected future demand, according to the Bureau of Labor Statistics.

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References

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