How to Write a Business Proposal for a Mini Spa Business in a Beach Setting
Attracting customers is not an easy task, but for some businesses it is straightforward. The variations in the spa business make it a profitable venture, according to Beautymerchnatile.com. Writing a business proposal takes organization and commitment to detail. A business proposal is a document you use to gain the attention of investors and other funding sources. A well planned proposal includes an executive summary, description of products and services, marketing plans, customer analysis and a budget sheet.
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Things You'll Need
- Personal computer
- Internet access
- Word processing software
- Spreadsheet software
- Notebook
- Pen
Instructions
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Plan
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Research and gather information about your potential customers and their needs. Write down three to four characteristics. Since your spa business will be located in a beach setting; your typical customer may be a tourist or an avid swimmer. This information will be used in your customer analysis section.
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2
Check out other businesses similar to your min spa business. Analyze their marketing strategies and possible interaction with customers. Take notes and think about how your business can be different.
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Write down two to three financial goals you would like to accomplish with the spa business in the first year. An example goal statement could be: "In the first year: will maintain a steady cash flow each month, increasing customers by 25 percent by year two." (Save information for your budget sheet)
Write
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4
Write an executive summary. Considered one of the most important pieces in a proposal, it describes the present state of your business and your future goals for it. Here's an idea on what to include: "XXX Mini Beach Spa will benefit customers by providing", and then write, "Our proposal demonstrates revenue projections for the next year." An executive summary can give an overview of the people involved in the business, according to author Shawna Kenney. Write information in a summary form. Include the history of your business as well.
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Write a product and services summary. Describe the vision of your spa business in detail. Include a descriptive overview of your services. For example, a product or services statement might read: "Services are provided by licensed cosmetologists," or, "Our spa will offer a full-line of unique beauty products to customers." Make each statement relevant and understandable.
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Write your marketing plans. Include three to four marketing strategies such as business cards, radio and billboard advertising. List the strategies in a bullet form and include a one sentence description under each. Here's an example: Radio Advertising: "Promotional two-minute commercial, played on major radio station."
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Write a customer analysis summary. Use the information gathered in the research phase and describe your average customer. Explain why this customer may purchase your services. Include customer characteristics.
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Prepare a budget sheet. Create a spreadsheet. Include all costs associated with start up. List everything you have purchased. Include tangible and intangible items. List website fees, personnel services, phone bills and rental space (if applicable). Include any start-up money in the spreadsheet. Use of estimations is permitted, but be sure the estimates are realistic, according to the article, "Write a Business Proposal -- Four Tips You Can Use Right Now."
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Tips & Warnings
Evaluate your business proposal. Proofread and spell check the document for clarity.
Include a table of contents so your readers can easily navigate your proposal.
Create a personal letter describing the content of your proposal for each potential funder.
Some business proposals have an appendix section. Use this section to attach articles and or confidentiality agreements.
References
Resources
- Photo Credit spa image by horacio villamonte from Fotolia.com
