How to Become a Celebrity Manicurist

Getting celebrity clients comes from networking.

If you are a successful manicurist and are ready to expand your clientèle to focus on celebrities, you may be wondering how to make the transition and increase your income in the process. If you live in one of the entertainment centers such as New York, Nashville, Los Angeles, Atlanta or Chicago, this transition is slightly less difficult as there will be more opportunities to connect with celebrities in these cities.

Things You'll Need

• State cosmetology or manicure license
• Business cards
• Website
• Brochure

Instructions

1. Obtain a license to perform as a manicurist in your state. If you have not already done so, come up with a catchy name for your business, unless you are simply doing business under your own name.

2. Build your repeat clientèle. A happy customer is a repeat customer. Focus on keeping your customers happy, and they will likely return and tell others about your services.

3. Create a marketing package consisting of business cards, a website showing highlights of your work with full color digital photos and a brochure that displays your logo and full contact information.

4. Offer specials for referrals and repeat customers to encourage word of mouth. You may try offering a 10th service free or a percentage off the price of services with a referral. These incentives will keep your customers telling any and everyone who is seeking a talented manicurist that you are worthy of their business.

5. Provide your marketing materials to talent and booking agencies as well as publicists. Send them an email with links to your website and ask permission to send materials via snail mail if necessary. If you have a specific celebrity in mind, consult the Internet Movie Database for the representative who may be open to receive your services for her client.

6. Ask your customers who they may have a connection with in the entertainment field and offer to do the celebrity or entertainer's services free of charge, in exchange for promoting you within the entertainment industry. You can also ask the celebrity or entertainer if you can use his name and likeness in your marketing materials.

7. Be prepared to give out product and services to anyone who may connect you to a celebrity. When Beyonce's manicurist, Lisa Logan, met a mutual friend of theirs, Beyonce was given a product free of charge. Beyonce wore the product to a major awards show, and both the product and the manicurist gained national recognition. Once you have established to your potential customers that you are already doing celebrity work, you are more likely to attract other celebrity clientèle.

Tips & Warnings

• You must be willing to begin working with celebrities for little or no pay, as your initial goal is promotional and not monetary.

• If you do not live in a major entertainment center, you have to be willing to travel to where the celebrities are, or when they come to your city, be sure that talent promoters are aware that you specialize in celebrity nail care.

• You may wish to hire a publicist who can connect you with celebrity talent directly.

References

• Manicure.com: Licenses for Nail Technician
• Business Cards That Work: Manicurist Business Cards
• Celebrity Beauty Tip Goldmine: Celebrity Nail Secrets