How to Sell Your Business With a Flyer

Flyers can sell people on your business products and services if written and designed effectively.

Flyers are a cost effective way to sell your business to others. They can raise awareness about your business to people within your target market who may not know about your business. In addition, an effectively designed flyer can sell or convince people to do business with you. Design your flyer with a specific focus in mind. Include a call to action and a graphic that illustrates the message of the flyer. Have your flyer professionally printed and distribute it to your target market through the mail, hand it out on the street, or insert it into select publications.

Things You'll Need

• Purpose for the flyer
• Computer
• Design program
• Portable storage device
• Method of distribution

Instructions

1. Determine the purpose for the flyer. Consider how you will "sell" your business to your target market. Think about the overall design of the flyer based on the purpose. Every element must serve to further that purpose. Typical flyer elements include a main topic that provides the most important information. In addition to the main topic, there are usually a few sub-heads. These elements should be in a smaller and less prominent position than the main topic. Pictures are another common element. Make sure the pictures further illustrate the written elements.

2. Use a computer with a design program to lay out your flyer. Select an image to serve as an attention grabber. The image should reinforce the focus of the flyer while catching the attention of the viewer. Consumers see flyers so often that it is important to make them stop and actually read your flyer. Remember that you should keep the layout simple. Use a maximum of two fonts. Avoid overuse of graphics, bold letters, and boxes.

3. Create a call to action for people who view the flyer. Give the viewers of the flyer a reason to stop by your place of business. Offer something unique or a solution to a problem they may be facing. Present your business as a solution to make their lives easier.

4. Proofread the document carefully. Have others proofread the document prior to completion. Proofreading is important because a misspelled or missing word will reflect a lack of professionalism and defeat your purpose in designing a flyer in the first place.

5. Save your flyer to a portable storage device in the format specified by the print shop where you will get the flyers printed. Take the portable storage device and have the flyers printed. Professional printing will be more cost effective and provide a quality product.

6. Determine the most effective way to distribute your flyers. Depending on your business, you may want to send out a direct mailing of flyers to potential clients. If you are a local business and your key demographic reads certain publications, you may want to consider inserting the flyers into these publications. Still other types of business will benefit from handing flyers out directly to people on the street. Tourist and entertainment oriented businesses benefit from this form of distribution. You may also choose to do some combination of each method.

Tips & Warnings

• Create a clean simple design for the most impact in your flyer.

• Avoid using several fonts, multiple graphics, or inserting too much information. Keep your flyer focused.

References

• Idea Book: Create a Smart Flyer
• Mac Graphics: How to Make a Flyer! Hot Design Tips on Designing a Flyer that Sells
• Business Know How: 10 Easy Ways to Make Your Flyer Stand Out in the Crowd

Resources

• Diva Design World: Brochures and Flyers