How to Sell My Wood Yard Art
There are a number of ways to go about selling yard art. At one extreme is the low-overhead, low-sales method of selling pieces directly out of your yard. At the other extreme is the high-overhead, high-sales method of contracting with retail establishments or galleries to sell your art. Each method has its advantages, and which one is more appropriate depends on the personality and goals of the artist.
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Instructions
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Sell Your Art Yourself
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Set up your art in a prominent display in your front yard with signage visible from the road. This method will work in proportion to how public and busy your location is.
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Check with local authorities to determine if you need a retail or business license to sell things from your home. If you do this officially, it may qualify you for tax deductions on your property.
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Advertise your yard art in local papers and online. Produce large numbers of works that interact in interesting ways and make a compelling panorama in your yard. Make your location into a destination and more people will come just to look at it, and perhaps buy something, too.
Sell Your Art Through Representatives
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Approach local retail outlets and inquire if they are interested in selling your art. Obviously, they won't do this for free, so you will need to either charge higher prices, or take less profit per piece. Theoretically this will be compensated for by selling more work, due to increased exposure.
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Ask local art galleries if they are interested in your work. The success of this method depends on the nature of the work and the nature of the gallery. If your work has nothing in common with what they are selling, they may not be interested. If you can find a gallery with outdoor green space, they may be interested in exhibiting your work there.
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Inquire with sellers of seasonal goods, such as Christmas trees, who set up in prominent retail locations every year. Particularly if your work is similarly themed, you may meet with some success.
Sell Your Art Online
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Set up a website and promote your art online. Take high quality pictures and write a blurb about yourself. Potential art buyers are usually interested in the life and interests of the artist.
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Market your work on internet auction sites such as eBay or Etsy. Look into shipping costs before doing this; if your work is large or heavy, shipping costs may be prohibitive.
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Research other artists and craftspeople who make work similar to yours. Find out if any of them are part of a selling cooperative; if not, look into the possibilities of starting one. Several artists developing a website together will decrease the expense and work for each person.
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References
Resources
- Photo Credit wood sculpture image by Dumitrescu Ciprian from Fotolia.com
