How to Make a Good Ad for a Cleaning Business
No business can be everything to everyone, and your cleaning company is no exception. When creating an ad for your business, target your audience. Perhaps you'll go after the busy family in which both parents work or the single mother who rarely has free time. Highlight your competitive advantage and why your cleaning services are a better value than those of other local companies. Most important, create an image that stays in people's minds, so that yours will be the first company they think of when they need to hire a cleaning service.
Other People Are Reading
Instructions
-
-
1
Create a mascot. Some of the most successful U.S. companies have thrived with the assistance of a friendly, memorable mascot. Characters such as Ronald McDonald, the Geico caveman, Mrs. Butterworth, Spuds MacKenzie and Morris the Cat have all helped companies thrive and attract customers. Develop a mascot that represents the best qualities of your business or that symbolizes your goal. For instance, if your company is great at cleaning houses from top to bottom, create a pack of dust bunnies that terrorizes homes until your cleaning crew comes to the rescue.
-
2
Come up with a catchy slogan. "Just Do It," "Coke Is It," "Good to the Last Drop" and "Got Milk?" are some of the most well-known company mottos. They work, in part, because they're just few words long, making them easy for customers to remember. Develop a slogan that's short and sweet, one that your potential clients will readily identify with your company.
-
-
3
Design your company logo so that it stands out from the rest of the text and so that people identify it immediately with your business. Make your fonts large and legible in your ad.
-
4
Include a coupon for first-time clients. Mention the standard fee and the discounted rate. For example, if you normally charge $75 to clean five rooms, include a coupon that states that new customers will get $20 off the regular $75 fee. Don't just include a coupon that states "20 percent off," as customers won't be able to determine the coupon's value.
-
5
List your address, website and phone number in your ad. Your phone number is the most important part of your contact info and should appear in a large, bold font.
-
1
Tips & Warnings
In print publications, color ads are often more expensive than black-and-white ones, but they will stand out.
Contact businesses that mail savings packets to residences in your area so that you can maximize your client pool and target local customers.
Hire a professional designer to create your ad. Tell her exactly what you want in the ad and what you'd like to communicate to potential customers.
