How to Open a Sign Business

If you are creative and hands-on, then starting a sign business may be a profitable opportunity. The business entails meeting people from all walks of life while doing your passion. You will get to make brilliant signs and work in your own sign business. Starting a sign business can be your route to success if you are serious about producing quality signs and products.

Instructions

1. Write a business plan that includes estimated start up costs, financial projections, market research and general information. Outline the type of signs and services you will provide. Choose a name for your business. Decide if you will buy a franchise or start your own sign company. If you are seeking loans, include total start-up costs for your new sign business. Search online for business plan templates or buy business software. Use the Small Business Association website for additional information on constructing your business plan and securing financing. Learn about the different kinds of signs of decals, neon, and vinyl signs.

2. Select a location for your sign shop. Choose a high traffic area for your retail establishment. Search reasonable properties in prime locations. Find a retail space that is built out and does not require much renovations. This free will up construction costs. Conduct market research to find statistics of a given area. Most sign companies thrive in areas with a high saturation of other businesses. When choosing a location, decide whether you will cater to individuals, businesses or a mixture of both.

3. Contact manufacturers and distributors about equipment and supplies. Decide what kind of sign equipment you will need for your sign business. Invest in sign equipment you will be using frequently. Identify legitimate dealers by asking basic customer service questions about quality, wholesale accounts, delivery time and business references. Explore leasing expensive sign equipment to save money in your budget. Set up your business office by buying a computer, printer, fax machine, scanner and other related material.

4. Apply for your business license. Consult with your local government to see if additional licenses are required for sign companies. Register your business as a sole proprietorship, general partnership or limited liability company. Apply for your federal, state and local tax numbers. Contact the zoning department to ensure your location complies with government regulations.

5. Market your new sign business. Inform family, friends and acquaintances of your new shop. Advertise in newspapers and magazines. Post bulletins at hospitals, civic organizations and other public areas. Establish a referral program. Construct a website complete with business information such as prices, services and phone number.

References

• "Start up hub": Starting a sign business
• "SBA": Small Business Planner