How to Build Client Relations
Client relations are built on caring about people. Each industry has its own culture. To care for your clients, you must learn what services and perks your clients expect. A determination to serve your clients, even if you don't see immediate results, will pay off in better relationships over time. Genuine concern, good communication and efficient business practices combine to raise the level of trust people have for you. Trust is the currency of good client relations.
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Instructions
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Good client relations start with solid first impressions. Smile and make eye contact when meeting clients. Repeat the client's name when you meet her and when you leave her. Dale Carnegie, who wrote, "How to Win Friends and Infuence People", said, "Remember that a person's name is to that person the sweetest and most important sound in any language."
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Attentive listening is an important business skill. Ask questions and listen attentively. Begin questions with "Tell me about" or "What do you think about?" These questions encourage thoughtful answers and give more opportunity for the client to tell you more about himself. People give out copious amounts of information if you just pay attention.
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Note important business and personal information. Keep a file on your clients. Note the information you have gained through casual conversation, including: spouse names, where your clients are originally from, how many children they have and any important events they have mentioned to you. Whatever is important to your clients should be important to you. Note all business information as well.
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Regular, friendly communication builds trust. Communicate regularly with your clients. Send an email, a text or phone. Keep the tone casual and friendly. Work from polite personal interest topics to business. Keep clients apprised of any sales, special services offered or promotions.
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Quick responses to clients' concerns builds confidence. Respond to clients' inquiries during the same business day, when possible. Think about how you would want to be treated if you were the client, and how quickly you would want a response to your questions or concerns.
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- Photo Credit businessman image by Du...¡an Zidar from Fotolia.com two businessmen shaking hands image by Alexey Klementiev from Fotolia.com business woman image by Mat Hayward from Fotolia.com Asian business woman image by huaxiadragon from Fotolia.com
