How to Make a Business Proposal

Make your plan look organized.

When your client cares about more than just the price of a product or service, a business proposal can help secure a sale. When you make a business proposal, you create a written explanation that outlines the benefits of what you have to offer and the cost. Their purpose is to build trust, convince a potential client that the services or products offered are exactly what he needs and makes him feel good about his purchasing decision.

Instructions

1. Write an executive summary. This section, usually one paragraph long, gives your client information about your business and briefly explains your products or services. Outline the benefits your company offers based on the client's needs.

2. Write a mission statement. Let your client know why your company's work in the industry is important and how you are contributing to the cause. In this section, tell your client how you plan to meet his needs or requirements.

3. Describe your products or services. Tell your client exactly what you sell. Young Money says you should let the client know why your product or service is great and what makes it stand out from the competition. In addition, explain how your program is managed, and specify your implementation plan, the costs for the goods or services, and any relevant schedules.

4. Provide a market analysis. Talk about the competition that exists in your industry and include details about trends, growth and the market potential for what you have to offer. Young Money suggests you add supporting statistics and charts.

5. Write about your marketing and promotion plans, especially if the business proposal is a request for a loan. Detail how you plan to let the public know you exist and how much marketing will cost.

Tips & Warnings

• -Looks are everything when it comes to making a business proposal. Make sure your proposal looks professional and neat, and has an easy-to-navigate layout.

• -Aim for clarity. June Campbell, in an article for 4HB, says it is better to communicate your ideas and information clearly in a proposal than to try to impress a client. Avoid using jargon, add simple visual elements, write for a global audience, and do not try to sound smart. Save sounding smart for technical journals.

References

• Young Money: How to Write a Business Proposal
• Microsoft, Small Business Center: 7 Tips for Creating a Great Business Proposal
• 4HB: Tips for Writing a Business Proposal