How to Send an Email Blast

E-mail is the most common way for people to communicate because it is quicker than snail mail and is a paperless option. Business have caught on to e-mail as well as a convenient way to reach customers without spending money. Any type of business can send an e-mail blast regarding the weekend sale or other special events coming up. Once a list is obtained it is easy to get your information to customers.

Instructions

1. Sign into your business e-mail account with your user name and password.

2. Attach any photos or fliers to the e-mail. Keep in mind that not every e-mail provider allows users to see attached pictures.

3. Type a message to accompany the e-mail if desired. Your blast should include where the event is being held, how to contact your company for more information, what time the event is and what the event is. Make sure the e-mail is clear and easy to read. Use dark fonts that are easy to read on the computer screen.

4. Type in e-mail addresses in the "to" field. Use a comma between addresses. If you want to keep your e-mail list private, type the addresses into the "BCC" field. This will make the addresses invisible to everyone else.

5. Use the address book to include all e-mail addresses you have saved. Click "insert address" or "access contact book" (this will vary depending upon the e-mail provider). Click "Send" when you are done.

References

• Email Blast Marketing Campaigns
• How to send mass personalized email blasts using Microsoft Word and Outlook