How to Make a Tourism Brochure

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Whether you've been tasked with creating a tourism brochure from the marketing department in your chamber of commerce or you want to create something to send to a far-flung pen pal, there's no need to spend big bucks on a graphic designer, writer or marketing company. You can make your own brochure promoting your town, city, state or even housing community on the computer. Brochures may be simple--taking just a few minutes to compile information and click through pre-set designs--or intricate and detailed, to give potential tourists an idea of why they should put a trip to your area at the top of their next vacation planning list.

Things You'll Need

  • Desktop publishing program
  • Digital images
  • Open a desktop publishing program and click on its collection of pre-set publications; choose "Brochures." Scroll through the design options and double-click one; it will open on the program workspace.

  • Scroll through both pages of the document and notice all the pre-set placeholder text and images. Right-click an image, click "Change Picture" and select "From File." Browse to a location on your computer where you have a picture of your state capital, a special monument or a photo of gathering residents. Double-click the file and it appears in place on the brochure. Repeat this process on both pages of the brochure to add more photos that will capture tourists' attention.

  • Click your cursor inside any block of text on the brochure and notice it becomes highlighted. Begin typing directly over the text, which is replaced with your own. Add information about the area's attractions, demographics, historical events, famous residents and special facts.

  • Click on the placeholder text headline above the text and type a new headline. Type something to grab attention, such as "Birthplace of Jazz," "Largest Brick of Chocolate" or "Oldest U.S. Resident." Highlight the new text, then use the text toolbar at the top of the page to change the font, size and color.

  • Draw an outline around any aspect of pre-set images or text on the brochure you want to remove, then press the "Delete" key.

  • Add more images by pulling down the "Insert" menu, clicking "Picture," selecting "From File" and browsing to the image's location on your computer. Drag the photo into place on the brochure.

  • Give a draft of the brochure to someone in your office, family or community to read before sending it to the printer. An extra set of eyes can help catch grammatical errors, wrong directions and typos. The reviewer may also be able to provide suggestions on tourist attractions left out of the brochure, such as upcoming fairs and festivals, school performances, and professional sports affiliations in the community.

Tips & Warnings

  • Your computer may have Microsoft Publisher already installed as part of the Microsoft Office Suite. Publisher is a desktop publishing program with simple layout and design options, including a number of pre-set tri-fold brochure options and plenty of clip art. Like Publisher, Adobe InDesign is also a desktop publishing program, allowing precise placement of text and images. InDesign is part of the Adobe Creative Suite package. Both programs have free trial downloads you can use to test out before making any purchases. You may be able to create tourism brochures in Microsoft Word, but because the program is more for word processing, it doesn't allow for exact placement and doesn't have as many pre-set design options to speed your work...but if you're on a budget, Microsoft Word is included with your computer's Microsoft Office Suite.

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