How to Make a Squeeze Page

The goal of a squeeze page is to capture subscribers for your email list. It should be a simple page with a free offer that will persuade visitors to give you their name and email address in order to get more information from you. Most squeeze pages offer a free report to encourage people to give this information. Subscribers are then sent to a thank you page that may include a sales offer for a related product.

Things You'll Need

• Free incentive for subscribers

Instructions

Plan Your Squeeze Page

1. Decide what you have to offer. You can write a free report that will encourage subscribers to make purchases from you while giving them information that makes your emails a good resource to them.

2. Brainstorm the major benefits of the report or other product your squeeze page will offer. Consider the problems your product could solve for subscribers. Avoid hype and don't try to sell other products at the same time.

3. Collect testimonials about your product if possible.

4. Consider creating a video to add to your squeeze page. In some markets a video is a good selling tool.

Creating Your Squeeze Page

1. Find a good squeeze page template or make your own. The subscription form should be easy for visitors to see. Emphasize it with a background that is a different color from the rest of the page.

2. Fill in your squeeze page template. Use an attention grabbing headline and bullet points from your brainstorming session to make the benefits of subscription clear. Promise to never spam your subscribers. In the HTML for the subscription form, add in your autoresponder information so that subscribers will be added to your mailing list.

3. If you have testimonials for your product, add a couple to your squeeze page.

4. Add the video to your squeeze page if you made one.

5. Create a thank you page that visitors will land on after filling out the subscription form. Decide if this is a point at which you want to make a sales pitch for the product you are selling.

Tips & Warnings

• Keep your squeeze page short. The idea is to have a quick, persuasive read that will get people to subscribe to your list.

• Be certain that your autoresponder always includes an unsubscribe link in all emails. This is a legal requirement in the United States due to CAN-SPAM

References

• Taming the Beast: Squeeze page tutorial