How to Use a Banner Design for Graphic Banners
An effective banner design grabs and holds the viewer's attention. An effective banner design also gets your message across quickly and simply.
The way you use your banner can definitely affect the success of your website, blog or email newsletters. Your graphic banner can draw the viewer in, but it can also confuse them, put them off or cause them to lose interest quickly. Avoid these responses by following several basic but powerful design principles.
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Instructions
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Use the graphics software program of your choice to build a banner with a well-planned concept. Identify the message you want to send to the viewer and find a very unique way to convey that message. Make your banner design stand out from the rest.
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Include a call to action in your banner design. Urge your visitors to do something specific. Use phrases like "Click Here" and "Call Now." Don't wait for your visitors to become interested in what you have to offer. Motivate potential clients, contacts and fans; urge them to become interested in your website, product or services.
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Communicate your message as clearly and quickly as possible. Follow the "KISS Principle," the acronym meaning, "Keep It Simple, Stupid." Avoid crowding your banner design with too much information. Be as straightforward as possible, stay on topic and focus on your core message.
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Make your banner very consistent and compatible with your website in terms of appearance. The banner should not only blend well with your website, but it should also complement it. Incorporate colors and design elements that are already within your page to create a consistent and harmonious effect. Avoid using graphic banners that clash with your Web page designs.
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Take into consideration the file size and pixel size of your banner. Streamline the file size of your graphic banner to reduce loading times. Compress the banner in file size, but not to the extent that you lose image quality. The pixel size of your banner should be proportionate to your Web page design. Make the banner large enough to demand the viewer's attention, but not so large that it overpowers the page itself.
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Tips & Warnings
When it comes to graphic banners, less is often more effective. A well-crafted and simple static banner can be just as effective as an animated flash banner.
Use the same color codes to create your website layout and your banner. Colors may appear to be the same on your screen, but can look completely different when viewed on a properly calibrated computer.
References
Resources
- Photo Credit adresse image by Travelfish from Fotolia.com
