How to Write a Business Prposal

A business proposal highlights your business and goals.

A business proposal is a report created to elicit business from a potential client. Business proposals are usually 15 to 25 pages long. A business proposal explains why a person should choose your business over another. It shows a potential client exactly what your business has to offer. A lender may also request a business proposal before approving you for a loan.

Instructions

1. Write an executive summary. The summary is a section describing your business idea. Briefly explain what your business is about, who you are and what you do. You may also include short biographies for yourself and others involved in the business.

2. Write a mission statement. The mission statement describes your goals for the business. It explains what you want to accomplish with your business. It also explains how your business is beneficial to clients or customers.

3. Write a section elaborating on your product or service. Make a good argument and anticipate possible obstacles. Give readers more details about why they should choose your business. Let them know what sets you apart from other similar businesses. Explain how your business operates, and give more details about what you do.

4. Write a market analysis section. Provide details about your field, competition and growth potential. You may use statistics or charts to support your information.

5. Create the table of contents. Provide page numbers for each section of your proposal. Since most proposals are 15 pages or more, readers need a way to easily locate information.

Tips & Warnings

• Write clearly and avoid hype. Simply state the facts about your business and what you are offering.

• Avoid using excessive graphics.

References

• Capture Planning: A Simple Proposal Formula
• Microsoft Small Business Center: 7 Tips for Creating a Great Business Proposal