How to Build a Contact Email List Supply

Build up a supply of email contacts.

Email lists can be an effective and affordable marketing tool for businesses. Email lists can be used to send out regular newsletters, sale information or notifications of changes or promotions. An email marketing campaign is only as strong as its members and the quality of content provided. Building up a supply of emails can be done through many different avenues, both online and offline. It is an ongoing task that can help build business over time and encourage repeat customers.

Instructions

1. Place an email sign-up box on your website. Make it easy for site visitors to sign up for your newsletter or receive coupons by email. Put the sign up link in a prominent location on your main page.

2. Collect email addresses in person. Keep a sign-up sheet near the register if you have a physical store location or near the front desk if you have an office. Encourage customers and clients to sign up to receive emails from you.

3. Offer coupons or giveaways for people that sign up on your list. Prizes and discounts can be the incentive that customers need to participate in your email list.

4. Create an informative monthly newsletter. The newsletter format lets you get away from straight sales and provides a useful service for customers. Customers who might not want to receive sales emails may be more receptive to a newsletter that fills them in on relevant issues and news.

5. Let customers opt in to receive emails during the checkout process. Online retailers have an opportunity to turn customers into repeat customers by allowing them to sign up for news and promotions during checkout.

Tips & Warnings

• Make sure that customers have agreed to receive emails from you. You don't want to inadvertently send spam.

• Keep your customers' information private and let them know that you do not share their data with anyone else.

• Be wary of purchasing a ready-made email contact list. This can be an invitation to spam.

References

• "Entrepreneur": Building Your E-mail List
• Sitepoint: How to Build an Email Marketing List