How to Market a Home-Based Bookkeeping Service

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The owners of home-based bookkeeping services should advertise their business using multiple avenues to maximize their exposure. Business marketing also should be continuous throughout the year instead of only at the start-up phase of the business. You also might create a weekly marketing goal to help you contact five new potential clients.

  • Determine standard fees for each bookkeeping service, such as flat monthly charges for clients who sign a one-year contract. For example, you could focus on three separate areas, such as income tax preparation, payroll services and financial planning. Evaluate the average time spent and frequency of each visit or bookkeeping session.

  • Create a simple website and brochures to describe your services. You might mention your experience with different accounting software such as Quickbooks, PeopleSoft or PeachTree. Highlight special certifications and your presumably low fee structure since home-based businesses usually have low overhead.

  • Approach community businesses by scheduling appointments with decision makers. Prepare a short business pitch that discusses the benefits of hiring a local bookkeeper. Many small business owners manage sales receipts and expenses on their own so your company could help theirs by increasing their efficiency.

  • Advertise strategically through a church directory or newspaper. For instance, if your community publishes a quarterly newsletter, purchase a small ad that clearly states your contact information. Paid advertisements vary in cost but can help you reach large audiences.

  • Offer special promotions such as a free one-hour assessment for businesses with less than 50 employees. You should review company records and make suggestions about ways to improve their payroll methods. You might even offer regular appointments to handle bookkeeping on-site, especially if a company uses proprietary software.

Tips & Warnings

  • Join the local chamber of commerce and other community organizations to increase your networking opportunities. Contact colleagues, friends and family members about your home business and don't be afraid to ask for referrals.
  • Compare your rates with competing bookkeepers to gauge local market rates. For instance, a major corporation might charge $500 each month for small business clients with less than 10 employees.

References

  • Photo Credit Accounting image by Guitar75 from Fotolia.com
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