How to Make a Job Sound More Appealing to an Applicant


When you are offering a job that's less than desirable for whatever reason, you naturally want to highlight the good points to attract the right candidates. However, you also need to paint a realistic picture of the job at the same time, so you don't have a high turnover rate.Through careful wording of the job ad and discussion of responsibilities in the interview, you'll be able to make the job seem more appealing to people.

  • Change the job title. Candidates like job titles that make them sound more important than they really are. For example, you could include "specialist" or "technician" in the job title.

  • Suggest that the job is a stepping stone. A candidate may shy away from a job if she suspects that it's a dead end. No one wants to work an undesirable job for the rest of her life. She may be more willing to take the job if she sees it as a stepping stone to a better job. For example, your company may offer educational or training opportunities or put the person who takes this job in line for a better position.

  • Highlight the benefits that your company offers. During the interview, focus on things like health insurance, 401k with company matching and educational reimbursement that the employees receive. A good benefits package can make a job seem more desirable.

  • Show candidates how the job affects the company. A candidate wants to know where he fits in with the company's plan and how his work can directly benefit the company. When he sees that the work makes a difference, the position seems a lot better.

Tips & Warnings

  • Though it can make the job seem less appealing, you must still disclose the negative aspects of the position. If you do not, you may have a high turnover rate because the job isn't what you presented it to be. Remember that some things--like working far in a location without coworkers or working the night shift--are things that some job candidates prefer.

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