How to Write Killer Copy

Writing killer copy attracts and keeps the correct audience.

Writing killer copy is essential to communicating well with your audience. Good copy engages while it informs. Whether you are selling products or informing customers of services, killer copy allows you to attract and keep the right audience.

Instructions

1. Write to the correct audience. Research the group of people you want reading your copy. Focus your words and phrases to appeal to that audience. For example, if you are writing for doctors, write your copy using medical terminology.

2. Write in an engaging manner. Your copy should interest the intended audience immediately. Use an active voice and vivid imagery to capture readers' imagination.

3. Be informative. Educate your readers by answering any questions they may have about the subject matter. Write directly to answer their questions without confusion.

4. Proofread your writing. Use a spell check and reread your copy. Bad grammar and misspelled words distract from the trust of your copy by showing your carelessness.

5. Convince readers of the worth of your service. Offer readers a solution to their problems with your copy. This keeps them interested in what you have to say because it serves their own interests.

Tips & Warnings

• Have a friend read your work. Have him read for spelling, punctuation and grammar. Also ask him if your writing is engaging.

• Read other copy constantly to see what engages you. Notice when you feel bored and when you feel interested and use what works in your own writing.

References

• Bella Online: How to Write Killer Copy for the Web