How To Advertise & Market The Best Food Products

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Great food must be sampled to be appreciated.
Great food must be sampled to be appreciated. (Image: food image by brijesh gurnani from Fotolia.com)

Having the best food products is a good beginning to selling them and profiting from the sales. Sales and profits require effective advertising and marketing strategies to inform people about the products and convert them to loyal customers. Effective tactics can include writing about the products on a blog and in newsletters and press releases, holding sampling events, exhibiting at trade shows and offering time-limited discount coupons. These approaches can help with obtaining new customers while keeping loyal ones.

Things You'll Need

  • computer
  • internet
  • product

Know your target audience, introduce and promote your food

Identify your target audience so that marketing and advertising strategies can be tailored to your potential customers. Conduct marketing research. Know the competition so you can position yourself within the market.

Conducting effective marketing research will indicate an effective direction.
Conducting effective marketing research will indicate an effective direction. (Image: lupe image by mangia from Fotolia.com)

Hold sampling events at which customers can taste the food. If they like the food, they will tell their family and friends, resulting in word-of-mouth advertising. Grocery stores can be considered as locations, along with community events such as farmers markets. Consider being an exhibitor at the Fancy Food Show put on by the National Association for the Specialty Food Trade.

According to Marketing and Services Leadership, providing food samples is the oldest and most common marketing tactic in the grocery business. This is very common at Costco. The theory is that once a customer tries a sample of food, he is likely to purchase the item.

Provide customers with opportunities to sample the food.
Provide customers with opportunities to sample the food. (Image: cheeses market image by AGITA LEIMANE from Fotolia.com)

Use advertising options that motivate customers to act fast, such as limited-time coupons. These can be distributed in print or over the web. Learn to make coupons at the Home Business Center website. These can be used as a way to show appreciation for loyal customers.

Try low-cost advertisements, such as through a local coupon magazine.

Discount coupons allow customers to feel they are getting a good deal.
Discount coupons allow customers to feel they are getting a good deal. (Image: discount banner image by tomdesigner from Fotolia.com)

Write about your business, on a website or through a blog. Write press releases regularly, particularly when there is a new product. Submit these to your local TV and radio stations. Write a newsletter and add to your distribution regularly by having customers sign up at events and through your website.

Write regularly about your food products to get the word out.
Write regularly about your food products to get the word out. (Image: typing #6 image by Adam Borkowski from Fotolia.com)

Use social media such as Facebook and Twitter to introduce and promote your food products. Facebook allows a business page to be set up once a regular personal profile is created. Let Twitter followers know about updates to products, new products and new writing such as blog posts.

Develop and maintain a following for your products.
Develop and maintain a following for your products. (Image: Cardinalfish image by tamon from Fotolia.com)

Tips & Warnings

  • Remember to always carry business cards.
  • Try teaching a class using the foods you are selling.
  • Hold contests awarding your product.

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References

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