How To Advertise & Market The Best Food Products

Save

Having the best food products is a good beginning to selling them and profiting from the sales. Sales and profits require effective advertising and marketing strategies to inform people about the products and convert them to loyal customers. Effective tactics can include writing about the products on a blog and in newsletters and press releases, holding sampling events, exhibiting at trade shows and offering time-limited discount coupons. These approaches can help with obtaining new customers while keeping loyal ones.

Things You'll Need

  • computer
  • internet
  • product

Know your target audience, introduce and promote your food

  • Identify your target audience so that marketing and advertising strategies can be tailored to your potential customers. Conduct marketing research. Know the competition so you can position yourself within the market.

  • Hold sampling events at which customers can taste the food. If they like the food, they will tell their family and friends, resulting in word-of-mouth advertising. Grocery stores can be considered as locations, along with community events such as farmers markets. Consider being an exhibitor at the Fancy Food Show put on by the National Association for the Specialty Food Trade.

    According to Marketing and Services Leadership, providing food samples is the oldest and most common marketing tactic in the grocery business. This is very common at Costco. The theory is that once a customer tries a sample of food, he is likely to purchase the item.

  • Use advertising options that motivate customers to act fast, such as limited-time coupons. These can be distributed in print or over the web. Learn to make coupons at the Home Business Center website. These can be used as a way to show appreciation for loyal customers.

    Try low-cost advertisements, such as through a local coupon magazine.

  • Write about your business, on a website or through a blog. Write press releases regularly, particularly when there is a new product. Submit these to your local TV and radio stations. Write a newsletter and add to your distribution regularly by having customers sign up at events and through your website.

  • Use social media such as Facebook and Twitter to introduce and promote your food products. Facebook allows a business page to be set up once a regular personal profile is created. Let Twitter followers know about updates to products, new products and new writing such as blog posts.

Tips & Warnings

  • Remember to always carry business cards.
  • Try teaching a class using the foods you are selling.
  • Hold contests awarding your product.

References

  • Photo Credit food image by brijesh gurnani from Fotolia.com lupe image by mangia from Fotolia.com cheeses market image by AGITA LEIMANE from Fotolia.com discount banner image by tomdesigner from Fotolia.com typing #6 image by Adam Borkowski from Fotolia.com Cardinalfish image by tamon from Fotolia.com
Promoted By Zergnet

Comments

Resources

You May Also Like

  • How to Promote Your Product

    You don't need to have a PR department or big bucks to promote your product. Thanks to the internet, there are many...

  • How to Market a Food Product

    Getting a consumer to notice a new food product can be difficult. One way to connect with the public is through marketing....

  • How to Advertise a Food Service Business

    Advertising a food service business--like advertising any other business--involves getting the word about your products and services to the people who are...

  • How to Create a Food Promotion Flyer

    Flyers are printed marketing pieces that help communicate important information about your product or service. Food companies, in particular, use flyers to...

  • Marketing Ideas for Food Products

    In the crowded marketplace, it’s a challenge to make your product stand out. It’s important to have a marketing strategy for a...

  • Examples of Different Kinds of Persuasion in Advertising

    Advertising is no good unless it persuades the public. Ads do this by repetition, emotional appeal and using trusted sources for claims.

  • Marketing a Food Product

    Marketing a food product requires determining who the target audience is, how it is consumed, how it is stored and what the...

  • Frozen Food Business Plan

    Developing a business plan for a frozen food requires a keen appreciation for the unique dynamics of the frozen-food sector. The frozen-foods...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!