How to Improve My Google Quality Score

Google's Quality Score is a calculation for AdWords users that is generated by the effectiveness of your keywords. Each time your keywords are matched to a search query typed into the Google by a user, it improves the Quality Score for that keyword. By improving your Quality Score, you can lower your costs for marketing and ensure your advertisements will receive better placement in Google.

Instructions

1. Research your keywords using a keyword tool. Google has a good one built right into AdWords. Your keywords need to be popular, but they also need to fit within your daily AdWords budget.

2. Create your landing page from scratch with your own content rather than using a generic page provided by the maker of the product or service your are marketing. Tailor the content on your landing page to include your main keywords.

3. Generate a sitemap. A sitemap is an XML document that create internal links within your website.

4. Use your best keywords as your meta tags. This includes the title of your page.

5. Use your keywords in your Google AdWords campaigns.

6. Monitor your Quality Score within AdWords and make adjustments to your keywords and pages as needed.

References

• Google: AdWords Help
• Conversation Junction: How To Increase Your Google Adwords Quality Score
• GDM Interactive: Improve Your Google Quality Score: 6 Easy Tips For Better Landing Pages

Resources

• Google: Keyword Tool
• XML-Sitemaps: Build Your Site Map Online
• SearchEngineWatch: How To Use HTML Meta Tags