How to design and launch a new gem jewelry for your store
As it is true with sustaining any kind of business in this competitive marketplace, it is critical that one is savvy with two practices: One is knowing the ongoing trends in your industry; the other is if the ongoing trends are in synchronization with the theme of your store. The latter is more crucial because it determines if your existing clients will be interested in supporting your new jewelry designs. If they are not interested, designing gem jewelry for your own store entails attracting and establishing new clients.
Other People Are Reading
Things You'll Need
- Overall plan and schedule
- Source of gem supplier
- Gem
- Gem jewelry design drafts
- Skilled jewelry technician
- Contracted jewelry production studio
- New jewelry prototype
- Contracts for new production line
- Designated display locations
- Marketing Plans
Instructions
-
Design and launch a new gem jewelry for your store
-
1
Write an overall plan with an objective, a series of tasks to undertake and expected delivery time. The overall plan will outline the particulars of the jewelry launch and a marketing plan detailing the best strategies for launching the new gem jewelry. Expected sales volume relative to the marketing strategies should be discussed in the plan.
-
2
Usually the reason for designing gem jewelry for your own store is to enhance and showcase your creative side and increase revenues of the store by reducing the middleman cost. Another reason is to provide better customer services to existing clients by having the designs on hand that fit them like a glove. The more sophisticated the client, the more the individual opts for uniquely designed, gem jewelry. For these reasons, both the quality of the gem suppliers and the quality of the gem cannot be overlooked. It is a fine balance to strike between securing a moderately inexpensive supplier and ensuring the quality of the gems are up to par with your gem designs. Once you have secured a good relationship with a desired supplier, you may wish to protect your source of gem supplies through a medium-length contracts to avoid disruption to the source of your supply.
-
-
3
Not every gem is suitable for modification or insertion into a jewelry designs. One is at a better position to determine qualifying gem for jewelry design with education. There are certification programs, such as those approved by American Gem Society, in which you may consider enrolling. After your certification, you will be fully equipped with the knowledge to identify suitable type and appropriate quality for the new jewelry design. You would also be able to advise your gem buyer about the types of gems to purchase for your store.
-
4
Gem jewelry is created with greater precision when the design drafts, blueprints and prototypes are carefully prepared. Design drafts are copies of documentation that capture the inspiration of the gem design and the essence of the jewelry pieces. Design drafts convey to the jewelry developer/technician the specifics to include in the prototype. Certain jewelry details are inspired by the design drafts and are modified at a later stage before production. Such details include jewelry measurements, gem sizes, gem quality, reflective properties, method with which to install the gem, gem hardiness, and jewelry setting.
-
5
Skilled gem technicians/developers are going to enhance the attractiveness of your gem jewelry. Many details included in the gem design drafts may not work beautifully in actual production. For example, the setting is workable on paper, but not feasible in physical form. Or, the gem that is required from a foreign country is short in supply. There are also unexpected breakages and damages occurred naturally throughout the jewelry production process. The designer or the store owner serving as the designer would have to make a series of revisions in the production process.
-
6
Jewelry production can be done in-house if the amount is small enough that demand is met by one or two production team members. However, if your store has both a physical location and the pieces are also sold on internet and network television, it may be necessary for one to solicit the help of a full- blown production studio that takes the process from gem selection and jewelry design to a finished product.
-
7
Use prototype of gem jewelry to test the desirability of the finished product in the market. Speak to existing client about his or her interest level. Show the prototype at trade shows. Present the prototype at the end of a scheduled jewelry design presentation. Offer pre-sale opportunities and determine if the volume would be optimal for launching a full-scale production.
-
8
Should you determine after a series of market evaluation that you will launch the new gem jewelry design in your store and the scale is going to be mass production, it is time to negotiate and secure a contract for a new production line. Estimate if this new design is suitable for one season or more than one season. It will help to identify the contract terms and budgeting cost to set aside for this contractual engagement.
-
9
Meet and discuss with the store manager to identify display location. Determine the appropriate store decor to promote the new gem jewelry. Revise the marketing plan to match the progression of the launch. Register with both local and national trade shows to showcase the new gem jewelry. Send mail circulars or catalogs to targeted potential clients, as well as existing customers. Email photographs and information of the new gem jewelry to those on your store's mailing list.
-
1
Tips & Warnings
*Using a consulting firm to analyze and write a new launch plan could be a costly expense. However, such a report could deliver a fresh new angle to your plan.
**Consider giving discounts on the new gem jewelry set. You may even launch the new jewelry during a major sale.
***Importing gems from overseas markets may be a viable option if the cost of shipping and handing does not exceed the bulk rate for local gem suppliers.
Be careful on investing excessive amounts on the new product launch line. Given the current economic conditions, financing and receiving additional funding for the new line could be an issue.
References
Resources
- Photo Credit Amethyst Sparkel image by Rainstorm Designs from Fotolia.com
More Like This
Comments
-
Oh My mum ^^ the wonderful guide sud sud ^/\^
