How to Make Money Giving Away Free Samples
A business can make money by giving away free samples. Samples can be a way of up-selling another product or service that is similar to the sample. When a customer samples a free product, she will often want to purchase the product in a larger size. A website can also be used to give away samples and free products with the hope of selling a customer a larger product at a later time. Samples show customers that you have a good quality product. Customers will become repeat buyers if they like the product.
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Instructions
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Send customers free samples in the mail. When a customer receives free samples in the mail, such as soap, tooth paste, cologne, or perfume, he is more likely to make a purchase later on if he likes the sample. The enclosed sample will usually have the store information available such as location and phone number. When a customer decides to visit the store, he will usually purchase the same product but in a size larger than the sample, which helps a company make a profit.
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Put free samples on display. Many customers make purchases right on the spot after consuming a free sample. You see this done in food courts at certain malls or in grocery stores. Employees hand out food samples which entice a hungry customer to make a larger purchase. Some stores will have samples on display near the cash register. Samples can encourage people to buy more of the product right then and there, or to return at a later date to make additional purchases.
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Set up your website with an opt-in box. Some websites have opt-in boxes that allow a potential customer to enter her name and email address. Once this information is captured, the consumer becomes a part of the email list for the business. In exchange for entering her name and email, the customer receives some sort of free product such as a CD, or she could receive free information such as money making tips or the company newsletter.
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Email customers with information. You can build rapport with customers by sending them emails periodically with information about new products and services or tips about saving money, making money or some other advice. It takes time to get your customers to trust and like you. When a customer is ready to purchase a new product or service, he will go to the shopping cart and make a purchase. Free samples can lead to seminars or workshops that cost thousands of dollars.
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References
- Photo Credit free stuff image by Paul Moore from Fotolia.com
