How to Market a New Cleaning Business
Marketing a new cleaning business takes a little time. After you've decided if your business will be a commercial or consumer cleaning service, you can start planning the marketing strategies. If you're starting a consumer cleaning business, which is more of a maid service, you'll market the business differently than a commercial business, which is more of a janitorial cleaning service.
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Instructions
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Commercial Cleaning Service
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Make a list of the services that you'll offer as a commercial cleaning business. Create a flier detailing your services. If you'll clean carpets, windows, bathrooms and office space, add these tasks to the list. Mail out the fliers to local schools, businesses and stores.
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Place a paid advertisement in your local newspaper using the information on the flier. Some newspapers have a "Services Offered" section. Use bold type or relevant artwork to make your advertisement stand out from others. Consider local business-to-business publications, trade magazines, websites, and church and school bulletins, too.
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Write a business plan that details your services and cost. Make copies of this plan. Call local businesses and ask for an appointment with the person in charge of the cleaning department. Present a copy of your business plan to the potential client. Be prepared to discuss your fees.
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Advertise in the local phone book and pass out business cards. The idea to marketing a cleaning business is to be competitive and make people aware of its presence. If you go out to dinner at a restaurant or have a few drinks at the local tavern, leave your business card with the business owner or manager.
Consumer Cleaning Service
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Make business cards. Pass out business cards to people you know or meet while you're out. The business card can provide details to the types of services you offer. Ask friends and family to pass out business cards at golf clubs, spas, beauty salons and at work.
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Place advertisements in local publications and phone books. Place the ads under "Maid Services" or "Businesses." Eye-catching business names can help attract readers.
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Use direct-marketing door fliers to advertise the business. Make your own doorknob fliers or use a printing company. Walk neighborhoods where you believe cleaning services are used--think upscale and family neighborhoods--and place fliers on the doors.
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Offer coupons and first-time customer discounts. People may try a cleaning service if there's a coupon or a discount for the first visit. You may not get a return call after each discounted service, but if you get one or two for every 10 homes you clean, you'll start building the business.
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