How to Recruit a Good Car Salesman
If you own a car dealership, you want to hire the best car salespeople. These are the salespeople that have the ability to connect with customers with their personable and friendly demeanor, anticipate the needs of customers, be creative and, most importantly, close the deal so that customers drive off the lot with a car bought from the dealership. There are several ways to learn how to recruit a good car salesperson.
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Instructions
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Give every car salesperson candidate the same interview. Good salespeople know how to manipulate social situations to their advantage, so prepare a standard set of questions for all interviews to keep each potential car salesperson on even ground. This will allow you to better evaluate each car salesperson on how he performed in the interview because each interview will be similarly structured.
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Be straightforward. Good car salespeople are charming and have experience in evading questions, so be honest and ask direct questions, while expecting direct answers. Ask the car salesperson if he met his sale quotas, how much he knows about the particular dealership he is applying for and how much he knows about cars and current car market trends. Tell the care salesperson that you will follow-up on his references to keep him from exaggerating or outright lying about credentials.
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Assess the car salesperson's goals. Since care salespeople work on a commission basis, a good car salesperson will be passionately motivated to become wealthy and succeed. Oftentimes good car salespeople have stories about overcoming adversity, or stories about cinching difficult car sales that he is intensely proud about. Good car salespeople take pride in their accomplishments and want other people to know about them.
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Assess their people skills. Many people know how to spot a sleazy car salesperson, so not only must the car salesperson be passionately motivated toward success, he must be genuinely personable and have a strong desire to help others. Even if people come onto the car lot and do not buy a car, the salesperson should establish a good rapport with people because there is always the potential for a future sale. Sneaky tactics, such as lying about a customer's credit score, trying to inflate prices or lying about the workability of a car will alienate customers and drive away sales in the long run.
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Check credentials. See what kind of dealership the car salesperson worked for, whether it was a used car dealership or new car dealership, or one with a bad reputation or a good reputation. Good car salespeople will have records of success, steady car sales, an up-to-date knowledge of cars and good references.
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Ask other cars salespeople for their opinions. Car salespeople are often good at assessing others in the same business. Have a car salesperson sit in on interviews and later ask him for his opinion about potential candidates. Also, car salespeople that like each other will be able to work the car lot together and develop goals together, instead of being adversaries.
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References
- Photo Credit a car in a car show image by Gary from Fotolia.com
