How to Write a Mission Statement for a Massage Therapist

A mission statement can help you create a marketing plan and reach professional success.

A mission statement is an important part of your marketing plan. You need to understand your reason for opening and operating your business before you can start promoting your services to your target audience. As a massage therapist, part of your mission will most likely be helping your clients relax and heal after stressful situations or serious injuries. A mission statement is usually only a few sentences long, but those few sentences encapsulate your main reasons for working as a massage therapist and running your own business, rather than working for someone else.

Instructions

1. Start your mission statement by briefly describing the nature of your business. Include the name of your business, your professional credential, such as a licensed massage therapist, and the main clients you serve. For example, you might focus on a specific type of massage therapy, such as aromatherapy massage or deep tissue massage.

2. Explain your motivation for starting your massage therapy business. This should be focused on helping and healing your clients. Your mission statement is part of your marketing plan, so be sure you describe how your services will benefit the population you serve.

3. Describe briefly each of the services you offer. These are the different types of massage you and your staff are qualified to perform, as well as the lengths of these massages. Pricing information should be left out of the mission statement, but you can use words like "affordable" or "inexpensive."

4. Include anything that sets you apart from other massage therapists. For example, if you have training in physical therapy, you'll be able to better serve people who suffer from injuries than other massage therapists in your field who don't have this specialized training.

5. Edit your mission statement to make sure it all flows and that you've included all the necessary information. Ask others involved in your business, such as other massage therapists you have on staff, to help you edit the final version of your mission statement.

References

• Entrepreneur: How to Write Your Mission Statement