How to Create a Flyer for an Ice Cream Company

The iconic image of a round scoop on a cone is eye-catching.

Creating a promotional flyer for an ice cream company is an inexpensive way to spread the word about the business at the community level. Ice cream is a popular frozen treat that for many people brings up memories of hot summer days and childhood parties. Positive experiences with a product make it much easier for a business to attract new customers. Generate positive marketing buzz in the area surrounding an ice cream company by designing a flyer that appeals to the ice cream-loving kid in everyone.

Things You'll Need

• Paper
• Pencil
• Permanent marker (fine point)
• Clear tape

Instructions

1. Come up with a five- to seven-word slogan that mentions the name of the ice cream company, or use an existing tag line from the company's existing marketing campaign. Keep the slogan simple, straightforward and to the point.

2. Write down any special information or promotions that you want to detail in the flyer, using the exact wording as it will appear. Two for the price of one and discount day promotions get the attention of the bargain-hunting crowd.

3. Get a copy of the logo or emblem of the ice cream company along with a picture or two of the frozen products that it offers. Choose the most enticing and well-lit pictures you can find.

4. Compile a rough draft in pencil that has the slogan and company name at the top and includes the promotional pictures, logo and information.

5. Trace the pencil lines with a fine-point permanent marker so they can be easily read by the printer. Check for misspelled words and improper grammar in this final draft. Keep the pictures and logo in position with clear tape.

6. Visit a print shop with your inked design and ask the staff to help you print the flyer. The flyer can either be copied directly from your hand-drawn work or typed up and printed out using your final draft as a template. Ask the printer to get your approval on any design changes before making multiple copies of the flyer.

Tips & Warnings

• Add beginning and ending dates to the ice cream company flyer so customers will feel a sense of urgency and know when the promotion ends.

• Ask customers for their feedback on the flyer and how future flyers could be improved.

References

• Understanding Marketing: How to Design a Small-Business Promotional Flyer
• Business Know-How: 10 Easy Ways to Make Your Flyer Stand Out in the Crowd

Resources

• Ice Cream Flyer Template