How to Create a Marketing Brochure
Marketing brochures are important for your organization because they contain critical information that your customers can carry away with them and review at their leisure. They are relatively easy to create however, they can become expensive depending on the type of paper you choose as well as printing process and quantity produced. A well-planned brochure will serve a specific purpose. For example, it might create awareness about your business or organization, or highlight a specific service or product. Whatever your purpose, it should always include contact information so potential customers will know how and where to reach you.
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Instructions
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Determine the purpose of your brochure. You may be trying to generate awareness of your new business or promote a new product. Williams Writing Editing and Design recommends you answer the following questions: who are you trying to reach? What do you want your audience to do after reading it? How are you going to distribute your brochures?
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Figure out your budget. Calling a printer or two to get quotes on a typical brochure would be a good start. If you can't afford a printer, check copy shops for prices including quantity discounts. Price breaks are often given at both print and copy shops depending on the quantity produced.
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Write the copy for your brochure. Include the important points of your objective such as the who, what, where, when and why for your business, product or service. These can be written in bullet form and do not have to be full sentences if you have trouble coming up with words. The important thing here is to present your information in a clear and interesting way. Include contact information such as address, phone and cell numbers, hours of operation, e-mail, or website address so potential customers know where to go for more information.
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Proofread your copy. Ask someone you trust to read your text and mark any confusing statements or grammatical errors. Have them act like they know nothing about your business or product as they review the material. This will help to ensure that you have included all the pertinent information.
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Layout you text. This can be done using just about any word processing software. Try to include at least one good image for the cover of your brochure. If you are going to copy the material, avoid using photographs which do not reproduce well on most copiers. Instead, try using line drawings for a cleaner effect.
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Proofread your copy again after layout. Sometimes blocks of text are deleted and words are misspelled during the layout process.
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Print your brochure either by taking it to a printer or going to a copy shop.
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References
- Photo Credit paper image by AGphotographer from Fotolia.com
