How To Make Money Per Hit on a Website
No matter the industry--topic or niche--commercial websites all need one thing to succeed: income. Website income can come from affiliate product sales, direct sales, paid advertising, pay-per-click advertising and a host of other means, and the most successful ones earn income from as many different sources (or "streams") as they can. But many website owners forget that they can also get paid whether visitors buy their products or click on their ads or not--with pay-per-hit advertising.
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Instructions
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Sign up for a pay-per-hit or "CPM" ad network. (CPM refers to "cost per mille," or the rate you'll receive per 1,000 ad views.) Items to consider include the rate paid per 1,000 views and the minimum income necessary to earn before you'll be paid. Consult the ProBlogger link in the Resources section below for a list of 12 CPM providers that will serve up advertising on your site just like Google Adsense.
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Decide where you'd like to add CPM advertising on your website. If you already have successful banner ads, affiliate links or pay-per-click ads on your site, you may not to displace them for (generally) lower-paying CPM ads. However, CPM ads can be an easy addition to an established website or a simply way to start advertising on your website from the very first day.
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Add the CPM provider's html code to your website in the appropriate places in your code. Your ad provider will provide the necessary coding to automatically pull ads from their database onto your site--simply follow their installation instructions to display your new ads in the intended places on your site.
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Log into your CPM network account periodically to track how your advertising is performing. Of course, the more visitors you have, the more your ads will be viewed, and the greater pay-per-hit income you'll make.
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Tips & Warnings
You may work with several CPM advertising providers at one time, allowing you to test each one's performance on your site and determine which provider works best with your unique content.
Be aware that all of the most popular Internet browsers have ad-blocking extensions which generally block advertising that comes from all of the well-known advertising providers. Over the long term, you may find that ads that you host directly on your own web host are the only ones that are truly effective at maximizing your advertising income.
References
Resources
- Photo Credit succes in busines image by Marek Kosmal from Fotolia.com
