How to Become a DJ Agent

Like professional singers or actors, some DJs also have agents. They're also known as booking agents or talent management. A DJ agent is responsible for communication between the promoter or club and the DJ. A successful DJ agent has a solid contact base and is professionally aggressive to represent and book their talent.

Things You'll Need

• Business license or tax ID
• Business phone line
• Computer
• Email
• Website
• Fax machine
• Contracts
• Business cards

Instructions

1. Register for a tax ID since you'll be running your own business. Also register your business as a legal entity at Business.gov--there's information on how to register as a sole propietorship or LLC. You won't necessarily need to obtain a permit or license unless you plan to do a lot of business or meeting clients out of your home, but some states require licensing as an agent in places such as California or New York. When your business increases, you may consider getting a separate office to handle all your business affairs but it's not necessary as you start out.

2. Get a separate land or cell phone number for business purposes and for bookings. You can write off your business line for tax purposes and it's better to keep it separate from your personal line.

3. Order business cards and letterheads with your company name and logo. You'll be distributing a lot of business cards as you network or send out DJ press kits. The letterhead adds a touch of professionalism and clients/promoters will take you seriously as an agent.

4. Register in a business or sales course. It's not required, but will help you run your business and be able to sell your DJ's talents to get them booked.

5. Create contracts that you'll need to do business with between you and the promoter, as well as, the promoter and DJ. Seek help from an entertainment lawyer (local or national). You can research lawyers online or ask other agents who they refer. Some lawyers charge by the hour or every time you contact them for advice on bookings. Compare hourly rates and retainers to find a lawyer that fits within your budget.

6. Promote your business once you've got everything set up. This is the most important aspect of your business when it comes to you and your roster. Network at clubs, venues or DJ events with promoters or managers. Ask for their business cards so you can contact them again for future bookings or gigs.

7. Build your talent roster by promoting on Craigslist or place an ad in trade publications. Always have your business card to distribute at venues and clubs. Introduce yourself to talent that you're interested in recruiting and DJs, in general. You never know if they may be interested in your services as an agent in the future.

8. Research and contact clubs and venues in cities across the country and send out press kits if they're interested in featuring guest DJs. Keep a file of clubs you've sent out kits to and follow up with them via email or phone.

Tips & Warnings

• Be selective in your talent search. You want a roster with talent that is "marketable" and professional. Ask for demos and resume of experience to narrow your selection. Even consider representing your DJ for a probationary period before you lock down a contract to represent them full time.

References

• Newlite Muzik
• djagent: At Large Management
• The DJ List: Agents

Resources

• Small Business Administration
• Vistaprint: Business cards
• IRS: Apply for an Employer Identification Number (EIN) Online