How to Create a Political Brochure

Since the time of the American and French Revolutions, political pamphlets have been an effective means of advertising political messages. Even in the age of the Internet, brochures still play an essential role in political campaigns. They provide a means of ensuring that your message gets into the hands of the voters. An effective political brochure needs to pay attention both to form and content. If the form of the brochure is not appealing, it will probably not be read.

Instructions

1. Gather ideas from past campaigns. Studying the history of past campaigns and campaign slogans is a valuable resource in developing your own campaign strategy. This provides examples of effective campaign materials that worked well in the past, as well as allowing you to identify your message with political heroes from the past. Squidoo.com is a helpful tool to research the history of past campaigns and slogans.

2. Condense your political message and ideas into short sentences. A brochure has a limited amount of space. Use short sentences and bullet points to get your ideas across. Include information about the candidate, the issues and the date of the election.

3. Arrange a photo shoot. It is necessary to have at least one professional photograph of the candidate on the brochure. Supplement the professional photo with a couple of other photographs showing the candidate in different contexts. Candid photos work well for this. For example, pictures of him working at his desk or her shaking hands with voters can make great brochure photographs versus the standard posed pictures.

4. Design a rough blueprint for the brochure. This can be done on the computer or by hand. It will include the words and ideas, the photographs, and the color scheme. The color scheme should be consistent with other campaign materials such as yard signs and the political website.

5. Select a printer. Look at examples of his work and ask what his requirements are. Seek her professional advice and opinion about your brochure. A brochure's effectiveness depends as much on its format as on its content. Once you come to an agreement, have him print a few copies, and have several people proofread them. Check for errors in spelling, grammar and content. Make any necessary changes, and return to the printer for the final print run.

References

• Onlinecandidate: Tips for Creating a Great Campaign Brochure