How to Create Business Gift Cards
You can create custom business gift cards for your company through many gift card merchants. Your customers can then purchase these gift cards to redeem later or to give as gifts. Your company can put the business logo and design on the card so that it reflects your business. Having a gift card for your business gives your customers flexibility when they are not sure what to buy. In addition, having the company logo on a gift card is a marketing tool to create visibility for the company. Working with a custom gift card vendor will allow you to customize the design and choose the right transaction option, depending on your company needs.
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Instructions
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Contact a vendor that allows you to customize business gift cards for your business. Buyerzone.com is a portal where you can find a custom gift card company that offers customization. CardPrinting.us, PlastekCards.com and ChasePaymentech.com are examples of vendors that create custom gift cards. Determine your needs, and choose a company that can meet those needs. Some vendors have a 500-card order minimum.
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Gather the necessary information that you want to place on the card, such as the company logo, company address, and phone number. List any questions or concerns you have that you can ask the vendor, such as whether you can choose re-loadable gift cards, or if you can customize the shape of the card itself. Also, determine the denomination you want, so you can mention this to the custom gift card vendor.
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Design the card. Using the skills of a designer, create the look of your gift card. Incorporate your company logo and other information you want on the card. You may want to use different designs that will appeal to specific kinds of customers. For example, if your business is a clothing store, you may want to design one for females and one for males. You may also incorporate designs that is aligned with the season and holidays.
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Obtain graphic requirements from the custom gift card vendor so your design will look as intended on the card. These requirements pertain to image resolution, size and color, so that your design will look right on the card. Knowing what material the design will be printed on may also be helpful. You can work with the card vendor to choose the right options for you. Card vendors may have restrictions as to what colors you can use. Black and white cards may be cheaper, but colored gift cards stand out more. When you have created a design that complies with the requirements, submit it to the gift card vendor.
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Select the transactional option you want on the card. You can choose to use barcodes, which contain a Universal Product Code (UPC) that can be scanned. Another option is encoding, which records information on a magnetic strip. The gift card vendor has resources, either in-house or through their partners, to provide you with transactional services.
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Tips & Warnings
Cards that have the company logo on them can serve as a marketing tool to bring awareness to your brand and make your customers feel more connected to the company.
You may be able to upload your custom design online. Card companies may allow you to submit your designs online, then deliver the finished product to you once they've manufactured it. By uploading it online, you can maintain the design you intended on the card.
References
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