How to Open a Bar Business
You have dreamed for years about owning a bar, but you are not sure where to start. It looks like fun when watching Cheers reruns on television, but as happens in most television shows, there does not seem to be a lot of actual business going on there. You know you want to have the kind of place where regular customers will return and new customers will feel welcome, but beyond that you are lost. Following a few simple steps can help you not only get the bar open for business, but do it successfully.
Instructions
-
-
1
Choose an area in which to open. Spend time in various neighborhoods getting the feeling and flavor of the locals. Take notes about what time of day the area is most busy, whether it is a largely a work crowd or a pleasure group. Look for schools, churches and similar establishments; there often are rules prohibiting bars close by. Compile the information from the areas you visit.
-
2
Write a short report about the type of bar you want to own. Ask yourself questions about types of alcohol, entertainment and hours you want to offer. Compare this with the information you gathered in various neighborhoods to see where the best fit would be.
-
-
3
Check available real estate in your chosen area. Once you find a location that looks good, be sure to check with your city and county zoning offices to determine if the property is properly zoned for a bar.
-
4
Choose a name. Tailor the name to the style of establishment you are going to run. If it is going to be elegant and upscale you probably do not want to call it "The Watering Hole". If it is going to be relaxed and attract a blue collar crowd, Bluegrass Downs might not get them to the counter. Choose a name that reflects the ambiance you plan to provide.
-
5
Purchase tables, chairs, shelving, and other equipment that will be needed to run the bar. Contact liquor vendors and set up a delivery schedule. Also investigate what help beer companies and other suppliers might provide. Find out how to obtain a liquor license and any other appropriate licenses.
-
6
Join as many local civic organizations as you can. They provide excellent networking opportunities with other area business owners. Advertise in the newspaper and on your local public access television channel.
-
7
Schedule a ribbon cutting and give away coupons, prizes and memorabilia with your logo.
-
1
Tips & Warnings
Offer to let local bands or singers perform for free at your bar to gain exposure. Advertise the live entertainment each week to draw customers in.
Obtaining a liquor license can be time consuming. Be sure to start the process early in the game.
References
- Photo Credit bar image by Dmitry Nikolaev from Fotolia.com