How to Open a Shop on eBay
There are many different types of sellers on eBay, from casual sellers getting rid of last-year's fashion to people making a living. For a serious full-time eBay seller, one of the ways to make your presence look more professional is to open an eBay Store. These commercial venues are tied in with eBay auctions, but they give a seller a personalized presence that brands her auction items and can help produce multiple sales. These stores are not for casual sellers, as they require a financial and time commitment, but they can increase sales considerably for full-time eBay professionals.
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Instructions
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Join eBay if you haven't already. Sellers who decide to open an eBay Store are usually veterans of the auction process, but anyone who has a good supply of inventory can open a store.
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Use the store calculator on the site to determine what level of store is right for you. The lower levels of store are less expensive, but also offer less perks and higher listing prices for fixed-price items. Sign up for the level that you choose and give eBay your credit information for billing.
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Design your store front page. This page will determine the entire look of your web presence, so do not skimp on this step. Choose appropriate colors, heading text and logo to make your company look professional and show your items in their best light. You will be able to create categories, much like inventory departments, and make custom sales pages.
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Take good quality digital pictures of all of your inventory items. Use good lighting and a table top studio to create professional looking photos. A cardboard box lined with white wrapping paper makes a good inexpensive substitute for a table top studio, and can be used successfully by shining two lamps into the space for lighting the object to be photographed.
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Upload listings for your inventory into your storefront. You may choose to use fixed-price sales, auctions or a combination of both sales techniques. Many sellers use auctions to create interest and excitement, then add on sales through the use of fixed-price items.
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Tips & Warnings
Use the eBay promotion items as much as possible. This includes sales e-mails, newsletters to send to regular customers and cross-promotions posted on other auction pages.
