How to Make a Camera-Ready Ad


For an ad to be considered camera-ready, it needs to be exactly as you want it to look: the same size, graphics and font. If you are sending it to a printer electronically that means it has to be saved in a WYSIWYG (what you see is what you get) format, such as a Portable Document Format (PDF). Another word-processing format could get changed when sent depending on the receiver’s version of the software. You may have laid-out a perfect document using a font you like, but the printer may not have thattype, and it could completely change the layout.

  • Decide what program you are going to design the ad in. The program needs to be able to convert to the PDF format..

  • Design your project and save it.

  • Proof it carefully.

  • Choose "save as" from the file menu and use the option to save it as a PDF.

  • Proof the PDF. Occasionally certain aspects of a design do not translate.

  • Redo if necessary.

  • Save as PDF again and proof again.

  • Email finished PDF file to your printer.

Tips & Warnings

  • You can also print and take to the printer.

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  • Photo Credit Ciaran Griffin/Lifesize/Getty Images
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