If you're trying to sell hand-carved walking sticks, there are several resources available to help you find customers online and in person. Learn how to utilize these tools and to reach out to your target market using the same formula many big businesses rely on. Only proper marketing can boost your sales, so do your homework and get your product out there in the marketplace.
Identify your target market. Having a target market keeps you from wasting time and money trying to sell to too broad an audience. For example, walking sticks that are intended for decorative use only should not be marketed toward the hiking community, who would instead want to purchase carved walking sticks made for outdoor use.
Join communities or forums that can put you in contact with potential buyers, such as groups dedicated to hiking. Introduce yourself, and make it known that you sell hand-carved walking sticks. People will go to you when looking for walking sticks first, if you make a good impression.
Provide to free media-sharing resources online plenty of clear photographs of your walking sticks as well as a video of your product in use. Make sure all photographs you provide look professional, and avoid pictures that display anything other than your product.
Sell through online stores with established popularity. While many of these sites charge a fee to sell products, they also offer a consumer base that would be impossible to obtain alone. Find sites that specialize in handmade products to ensure you reach an appropriate audience.
Meet potential buyers face to face, such as by renting a booth at a local fair, art festival or hiking and outdoor expo. People are less hesitant to buy items that they can see, feel and test out for themselves, and are often more ready to spending money in an environment like a fair or expo.