How to Write a Story Pitch

Writing a solid pitch is a vital step to getting your story published.

Once you decide on an idea for a story and create an outline of what your story will include, a pitch letter is your next step to getting published. A pitch outlines the idea of your story or article and generates interest in it. Many magazines and newspapers receive hundreds or thousands of pitch letters every week, so making sure you stand out with an exceptional story pitch can help move you one step closer to publication.

Instructions

1. Make a list of the most interesting or distinct points about your story. Try to keep the list relatively short. A lengthy pitch letter is likely to be breezed over by the person who reads it.

2. Format your pitch letter like a typical business letter with the date and contact information at the top. Address the person who will read your story pitch by name, if possible.

3. Start your letter with one sentence that is likely to grab the reader's attention or make a particularly interesting point. Use descriptive words in your first line, but avoid clichés and awkward phrases. Quoting a statistic or linking your story to a current event can help.

4. Add one or two paragraphs describing your idea in detail to fill in the rest of the letter. Tie your story idea to the publication's audience. Use professional language and avoid slang and jargon.

5. Close the pitch letter with a statement indicating your availability to discuss the idea further in person, or over the telephone or by email. Sign the letter with your full name and add your contact information.

Tips & Warnings

• The editor's name and mailing address for a newspaper or magazine is usually listed on the publication's masthead. If you can't find it, use the Internet or a local phone book to call the publication's office and find out the managing editor's name, mailing address, or email address.

• You can also consult the most current "Writer's Market" in your library or bookstore.

• Proofread your pitch letter carefully for spelling and grammatical errors.

• Follow up with a phone call.

References

• PublicityInsider.com: How to Write a Great Pitch Letter
• Understanding Media: How to Pitch a Story to the Media
• National Association of Social Workers: How to Write a Sound Pitch